Everywhere, Embedded Commerce in 2023
ILLUSTRATIVE DIRECTIONS TO WIN IN 2023 & BEYOND
OPPORTUNITIES
1 2 3 4 5
How might retailers accurately identify where an individual is physically & cognitively, to create cohesive, contextual experiences? How might retailers reimagine physical spaces to be experiential, functional, brand- reinforcing and purposeful?
NOW (~1 YEAR) Shelf analytics 2.0 using synthetic data Behavioral segmentation to decode the purchase journey Optimized search engines and user interface NEAR (1 TO 3 YEARS) Two-way digital communication using AR-VR, 3D techniques Contactless transactions & checkout- free stores
KEY TRENDS Trends that go un-leveraged can become threats, turn them into opportunity instead.
How might retailers build visibility, assurance and accountability across touchpoints?
How might retailers trace and leverage behavioral markers to create omni-channel presence that maps to dynamic purchase journeys?
NEXT (3 TO 5 YEARS)
How might retailers identify, integrate and innovate with core communities?
Implementation of Holograms and Web3 Gamified research or simulations in the metaverse Experience stores & immersive purchase made more commonplace
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