Fractal Futures Toolkit
Everywhere, Embedded Commerce in 2023
02 ROLE OF DATA AND AI EMBEDDED COMMERCE IN 01 CONVERSATIONAL AI IN OMNI- CHANNEL ENGAGEMENT 03 RELEVANT AND DEEPLY CURATED CONTENT TRANSPARENCY THROUGH SINGLE SOURCE OF TRUTH
04 Efficient search engines on brand websites and a smooth click experience from app to website to aggregator platform is key to creating seamless integration Pick-up, exchange and return processed can be further streamlined across channels to reduce friction even after a sale is done INTER-CONNECTEDNESS BETWEEN ONLINE AND OFFLINE CHANNELS
Seamless engagement can be created across channels by leveraging AI chatbots, reducing human effort Ex. A consumer who is looking for a product on an app can be easily directed to physical stores by communicating availability and offers through a chatbot
Data orchestration across retail functions should represent one cohesive experience that aims at building consumer trust
Personalization beyond demographics can help retailers use relevant and appropriate engagement tactics Other data points beyond consumer data remain under- leveraged; opportunity to drive communication that is hyper- curated without feeling creepy or intrusive
via transparency
Robust data strategy and governance can help ensure a smart and efficient supply chain with the implementation of Responsible AI
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