Everywhere, Embedded Commerce in 2023
BEHIND THE SCENES
PROCESS OVERVIEW AI meets human insight for Applied Foresight
800 participants Literature review Appraisal framework Cross-cultural behavioral study
Study of shelves Check-out experiences Packaging trends Inventory management tools Shop-along(s), store-visits & walkthroughs Signal validation Measuring direction Magnitude of trends NLP based exploratory analysis Macro-trends Strong signals Weak signals Signal scan with PESTLE framework
Hypothesis capture Trend prioritization Horizon mapping SME interviews & workshops
Digital experience audits Tech investments Case studies Dominating, disrupted, disruptors Brand audits
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