Everywhere, Embedded Commerce in 2023

EVOLUTION OF E-COMMERCE

3.0: Everywhere, Embedded

Now is the time to go beyond everywhere to everywhere and embedded commerce . Here, products and services will be made discoverable and buyable directly from the source with embedded payment options. Retailers will be able to tap into first-party consumer data to personalize user experiences in the phy-gital world. Physical stores will become hotspots of experience with pop-up stores, digital fitting rooms, magic mirrors, and cashier-less checkouts.

2.0: Omni-Channel

With everywhere commerce , retailers reached out to consumers wherever they were through various channels: in person, through mobile applications, social media, and voice capabilities. Boundaries between brand outreach, user-generated content, social

1.0: Multi-Channel

The traditional brick-and-mortar gave way to electronic-commerce as retailers set up online businesses. Prominent among these became direct-to-consumer channels (DTC) where businesses could reach out to the consumers directly, removing any middlemen.

media platforms, retail stores, and E-commerce stores began to blur.

6. SHOPPING ON TIK-TOK

1.WARBY PARKER

4. BED BATH AND BEYOND ADOPTS CURB-SIDE PICK-UP

Where we're headed

7. BURBERRY X MINESCRAFT

In the last ~5 years

2. DOLLAR SHAVE CLUB

8. AMAZON STYLE'S REIMAGINED FITTING ROOMS

5. GUCCI UNVEILDS IN-APP AR TOOL

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