Everywhere, Embedded Commerce In 2023
TREND 1
RETAIL STARTS IN ONE CHANNEL, ENDS IN ANOTHER
physical and digital *
Fig 1.A
Blurred lines between
DESCRIPTION
Immersive and embedded experiences are growingly attractive to shoppers; reimagining the physical store can provide a clear path for consumers to smoothly transition from the store to digital channels, and back to their present setting. A compelling omni-channel offering is a requirement for survival but just being present isn't enough. Retailers will need to match the expectation consumers have for novel experiences. Novelty can come in the form of high-tech immersion, high-functionality and/or high-connectivity.
out experience *
Frictionless dip-in-dip
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