Everywhere, Embedded Commerce In 2023
STORIES IN FOCUS
Fig 1.D
Starbucks Rakes in $2.1 Billion in Reward Revenue -Motley Fool (2022)
Starbucks
Fig 1.B
Nordstrom
Consumers accumulate points when they make purchases with a Starbucks card. Their recent integration with Spotify allows shoppers to view the songs played at Starbucks and to add them to their playlist on their devices. Direct & indirect rewards as a mechanism of relevance.
Nordstrom integrated physical and digital with the launch of online order & pick-up at their stores. They expanded their store fulfillment capability to meet the rising demand for BOPIS* and curbside pick-up. The company's revenue grew further as it integrated its store, fulfillment centres, and online inventory to create a cohesive experience.
My Disney Experience aims to be used for bookings and itineraries; the MagicBand (RFID chip-enabled wristbands) connects functional aspects such as access to theme parks, hotel rooms, fast pass lanes but also for moments of delight while makes purchases. Disney
Fig 1.E
Fig 1.C
Nearly 1 out of 5 online merchandise orders placed this holiday season globally were by customers using BOPIS* -Salesforce (2022)
* Buy Online, Pick Up In-Store
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