At ICA2023, the Institute unveiled its new brand identity to reflect the modern and future-focused actuary. The new brand seeks to capture the diversity of our actuarial community, with over half aged under 35 and 19% based overseas. The Institute’s new logo, a viewfinder symbol, represents the actuarial capability to unlock valuable insights from complex data. It also resembles a lowercase ‘a’ for actuaries, with a full stop at the end signifying the findings within the viewfinder. When separating the logo elements, always ensure that there is adequate space between the two elements, so that they are not misconstrued as an alternative to the approved lockup.
The photographs used tell human impact stories, showcasing the real-world difference actuaries make through genuine human narratives and emotional connections with audiences. There has also been a member photography shoot to showcase real actuaries across all our materials. Logo elements may be separated to create graphic impact from a design point of view, or alternate communication hierarchy by amplifying logo elements over messaging.
Creating big impact.
ies ute.
ries
Actuaries Institute. Institute.
Actuaries Institute.
Actuaries Institute.
Creating big impact.
Actuaries Institute.
Actuaries Institute. Actuaries Institute.
actuaries.asn.au actuaries.asn.au
B
C
C
Actuaries Institute.
Actuaries Institute.
Actuaries Institute.
9
21
21
21
Made with FlippingBook interactive PDF creator