CASE STUDY 2
Igniting the sales pipeline with advanced analytics
that would be a fit for the client’s offering and geographic footprint. We also worked closely with the internal sales team to fine-tune our retargeting strategies. This made it possible to quickly pivot in targeting new industries and opportunities for the client. A team of sales experts identified more than 1,300 sales qualified leads, enabling the client to launch 10 industry-specific marketing campaigns that originated from insights from our team. The client was so pleased with the pilot that it expanded into a full-fledged program with 10 times as many sales experts. The team has been entrusted with greater responsibilities, including engaging buyers deeper in the sales funnel across multiple touchpoints.
Lacking the bandwidth and data insights to grow its SMB and enterprise sales pipeline, the company needed a sales partner with the resources, knowledge, and expertise to fill that gap. TTEC Digital and TTEC Engage brought to bear significant resources to identify and score new prospects and proactively engage them to create sales qualified leads (SQLs) for the sales team. We built a program that could identify net new businesses by zip code, number of employees, and other criteria. We then leveraged our marketing analytics tools to determine how best to engage with the right individual through the right channel. We applied our expertise in predictive analytics, fit modeling, and marketing analytics tools to identify and score leads
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Predictive analytics, marketing analytics
Retargeting strategies
Fit modelling
SOLUTIONS
1,300 unique new SQLs
10 industry-specific campaigns
0 downtime
RESULTS
8 | High water mark for healthcare
ttec.com | 9
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