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SoCal Industry Honors
SoCal Honors 2020Winners
Powered by Greater Sales & Marketing Council, Brought to you by Loan Depot; The 2020 SoCal Honors recognizes the Building Industry Association of Southern California’s members for their efforts and fortitude in 2020. A celebration of the collective spirit of the Southern California Building Industry. This Virtual Event aired on November 19th - celebrating and showcasing our honorees, finalists, and announcing the winners!
Hosted by KTLA’s Sam Rubin and Jessica Holmes Brought to you by Loan Depot – The event was broadcast at no charge
CATEGORY 1 INDUSTRY STAR HONORS The individuals who have conquered 2020 – those who have gone above and beyond.
We are proud to announce two of the very special 2020 honorees that we will celebrate along with the Best of the Best in Housing throughout Southern California:
Kelly Abeling Landsea Homes
Gilma Drummy The New Home Company
Sarah Breen CDC Designs
Cassandra Hanhart CDC Designs
Heather King CDC Designs
Maria Razo CDC Designs
B.J. Stewart Women’s Achievement Award Robin Robinson
Stephanie Kossoris, Barbara Cirafice, Sandra Isham, Karen Ruck Perrone, Raquel Saldivar & Venessa Vieth Pardee Homes
Catalina Bailes CDC Designs
Debra Harrison CDC Designs
Shelby Farmer Murow Development Consultants
Wendy Sinderhoff Strategic Sales and Marketing Group, Inc
Max Tipton Award for Marketing Excellence Tim Sullivan
Rick Betts CDC Designs
Lindsay Hezmalhalch WHA | Architects . Planners . Designers
Michelle Pearl Pardee Homes
Andrea Villanueva Get Community Inc.
Jeff Cooley CDC Designs
Susan Fiolka The New Home Company
CeCe Guyatt & Malia Cheshire The New Home Company
Lisa Kells CDC Designs
Leanne Pham Danielian Associates
Michael Wang The New Home Company
CATEGORY 2 TOP PRODUCERS – SALES ACHIEVEMENT AWARDS Awards are granted based on new home sales closings between September 1, 2019 – September 30, 2020 to onsite or online Sales Professionals.
CATEGORY 3 OBSTACLES OVERCOME
Twanda Beeks The New Home Company $30,954,101
CeCe Guyatt The New Home Company $38,793,902
Colby Marceau Strategic Sales & Marketing $39,975,563
Shanta’ Ferguson-Boston Toll Brothers Inc. $14,945,497
Rebecca Travell-Szemes Strategic Sales & Marketing $39,975,563
Julie A. Edwards Strategic Sales and Marketing.
Susan Fiolka The New Home Company $57,469,055
Michael Wang The New Home Company $5,873,919
Malia Cheshire The New Home Company $89,188,107
Angela Huang Toll Brothers Inc. $41,198,224
TimMacaulay The New Home Company $13,760,770
CATEGORY 4 ROOKIE SALES PROFESSIONAL
Daniel Frias Crestwood Communities $6,422,281
Ann Yueh Toll Brothers Inc $115,290,814
Gilma Drummy The New Home Company $57,469,055
Shelly Kim Strategic Sales & Marketing $39,975,563
Kelly Moore The New Home Company $16,438,375
Shanta’ Ferguson-Boston Toll Brothers Inc.
Julie Edwards Strategic Sales and Marketing $6,419,000
Farrah Larson The New Home Company $57,764,351
Eric Ree The New Home Company $57,469,055
Natalia Greathouse Strategic Sales and Marketing $18,669,587
CATEGORY 5 ONLINE SALES COUNSELOR
CATEGORY 7 SALES TEAM
Laurenne Mills & Lisa Daley Landsea Homes
Scott Roulier and Justin Taylor Pardee Homes
CATEGORY 6 SALES PROFESSIONAL
CATEGORY 8 SALES MANAGER/LEADER
Natalia Greathouse Strategic Sales and Marketing
Allissa Smith Pardee Homes
CATEGORY 9 MARKETING PROFESSIONAL
CATEGORY 12 ESCROWLEADER
Michelle Byrge Landsea Homes
Cynthia Gonzales Beazer Homes
CATEGORY 10 CONSTRUCTION PROFESSIONAL
LEWIS + MASON Trumark Homes Townhomes Flats
Chicago Denver Irvine Los Angeles Oakland Tysons
Jill Johnson Beazer Homes
CATEGORY 13 VIRTUAL SALES EXPERIENCE
CATEGORY 15 BEST MARKETING PROGRAM
Landsea Homes Virtual Sales Experience Builder: Landsea Homes Ad Agency: Gunn | Jerkens Marketing Communications Text Platform: AtlasRTX Renderings & Interactives: Focus 360
Canvas Builder: TRI Pointe Homes Ad Agency: Greenhaus
CATEGORY 16 INNOVATIVE USE OF TECHNOLOGY
You got this.
GunnJerkens.com Passionate? Absolutely. Expertise? By all means. Creative? You bet. We’re talking the kind of team that solves problems for breakfast. Lives on innovation. And even pushes forward thinking to its limits. Because when we reshape the status quo, we create partnerships that lay the groundwork for success. And together, one thing is for sure: you got this.
3D Animation Experience Video Sommers Bend Builder: Woodside Homes Produced Builder: Focus 360
CATEGORY 17 MODEL HOME MERCHANDISING – SALE PRICE UP TO $750,000
CATEGORY 18 MODEL HOME MERCHANDISING - SALES PRICE $750,000 TO $1.25 MILLION
Cerise at Canvas - Plan 3 Builder: TRI Pointe Homes Interiors: CDC Designs
The QUE @Vibe - Plan One Builder: Woodbridge Pacific Group Interiors: Chameleon Design
CATEGORY 19 MODEL HOME MERCHANDISING - SALES PRICE OVER $1.25 MILLION
We strive to give our customers certainty duringprolonged sales cycle.
in New Home Purchases * # 1 in Imperial, Los Angeles, Orange, Riverside, San Bernardino & San Diego Counties.
Process for Key Builder Accounts Builder Express
Builder Product Suite
Long term lock options to protect buyers Forward commitments Buydown options
National builder team, internal condo approval team to support FNMA, FHA and VA approvals, escrow holdbacks
Building America together!
Todd White NMLS #233365 Regional Builder Sales Manager (949) 307-8500 cell towhite@loanDepot.com www.loanDepot.com/towhite 2600 Michelson Dr., Suite 1400 Irvine, CA 92612
National Builder Alliance Manager (858) 736-0783 office (858) 518-8498 cell msurges@loanDepot.com www.loanDepot.com/msurges 5015 Shoreham Place, Suite 100 San Diego, CA 92122
Harbor View at Pacifica San Juan - the Driftwood Builder: Toll Brothers Interiors: CDC Designs
*Marketrac Data Report. Interest rate lock requires a deposit to 0.500% of the loan amount. Upfront deposit fully refundable at closing if buyer chooses to close with loanDepot, or if the buyer unable to find a property with 180 days remaining on the 270 day or 360 day lock. If buyer cancels loan with a chosen property within the lock period, there will be no reimbursement for any out-of-pocket, loan related costs including the lock deposit. Rate-adjustments for Extended Locks vary by lock term. Other terms and restrictions apply. Please discuss options with your loan officer. Rates, terms, and availability of programs are subject to change without notice. loanDepot.com, LLC NMLS ID 174457. Licensed by the Department of Financial Protection and Innovation under the California Residential Mortgage Lending Act CRMLA 4131040. (111020 404003)
CATEGORY 20 OUTDOOR LIVING SPACE
OUTDOOR LIVING SPACE - Model Ocean Hills at Pacifica San Juan - The Vera Cruz Builder: Toll Brothers Landscape: Summers/Murphy and Partners
OUTDOOR LIVING SPACE - Community Novel House Community Center at Great Park Neighborhoods By: FivePoint Landscape: Brightview Design Group- Building Architect: SDK Atelier Building Interior: Retail Design Collaborative
OUTDOOR LIVING SPACE – Custom Home Rancho Santa Fe Custom Builder: Terra Bella Landscape Development Interiors: Ami Samuel Interiors
CATEGORY 21 OUTSTANDING HOME DESIGN - UP TO 2,400 SQ. FT.
Experience the Difference
SERV I CES
Expanded Loan Products Competitive Pricing No Agency Overlays Extended Rate Locks Appraisal Mini-Panels
Mobile App Joint Marketing Complimentary Project Approvals Housing Market Updates
Leadership Builder-Assigned Loan Officers Dedicated Fulfillment Partners Ultimate Homebuyer Experience
We have the People, Products and Services to Help Meet Your Business Goals
E X P E R I E N C E M A K E S T H E D I F F E R E N C E
Icon Plan 2 at Levity Builder: Lennar Architect: WHA | Architects . Planners . Designers
TYLER BARGIEL Regional Vice President ( 415) 254-8242 Tyler.Bargiel@nafinc.com www.nafhomes.com/tylerbargiel
DAVE MACKE Regional Vice President (949) 285-6100 Dave.Macke@nafinc.com www.newamericanfunding.com
This information is to inform the real estate industry only and is not to be provided to consumers. Subject to borrower and property qualifications. Not all applicants will qualify. Terms and conditions are subject to change without notice. NMLS ID #6606. Licensed by the Department of Financial Protection and Innovation under the California Residential Mortgage Lending Act. Corporate office 14511 Myford Rd., Suite 100, Tustin, CA 92780. Phone: (800) 450-2010. 11/2020
CATEGORY 22 Outstanding Home Design - 2,400 to 3,000 sq. ft.
Launch at Rise – Plan 1 Builder: Shea Homes Architect: Dahlin Group Architecture Planning
Congratulations Tim Sullivan, This Year’s 50 th Max Tipton Honoree! Your creativity, innovations and visionary leadership have made a difference in the business of community development. Thank you for your consistent sharing of knowledge and countless hours of selfless support to this industry.
CATEGORY 23 OUTSTANDING HOME DESIGN - OVER 3,000 SQ. FT.
CATEGORY 24A OUTSTANDING ATTACHED HOME DESIGN – SINGLE UNIT
Ocean Place - Plan 5 Builder: Shea Homes Architect: Bassenian Lagoni Architects
Avella at Civita - Plan 3 Builder: Toll Brothers Architect: Woodley Architectural Group
Southern California News Group is your HOME for Real Estate Advertising • Dynamic products (in print & online) • Unrivaled audience demos • Multiplatform solutions All Under One Roof! Whether you want to reach first-time buyers or those moving up, we can help you make all the right connections in targeted local markets and across the LA DMA.
Congratulations to all 2020 SoCal Award honorees! For advertising opportunities contact Daniel Walker at 714.796.5060 or firstname.lastname@example.org
CATEGORY 24B OUTSTANDING ATTACHED HOME DESIGN – BUILDING
CATEGORY 25 COMMUNITY OF THE YEAR – ATTACHED HOUSING
West Village Builder: Trumark Homes Architect: Bassenian Lagoni Architects
Canvas Builder: TRI Pointe Homes Ad Agency: Greenhaus Architect: WHA | Architects . Planners . Designers Interiors: CDC Designs
SPECIAL THANKS TO THE FOLLOWING FOR MAKING THIS EVENT POSSIBLE
CATEGORY 26 COMMUNITY OF THE YEAR – DETACHED HOUSING
Competition Administrators – Event Producers & Directors TeamPMP: Shane Parrish, Lisa Parrish, Steven Parrish & Summer Parrish Collateral & Graphic Design Kovach Marketing: Dana Kovach & Randy Carver
Sponsorship Dream Team Steve Greco – Focus 360 Eddie Font – Visionscape Imagery Website Get Community: Andrea Villanueva, Ryan Canton & Kelly Borgen Social Media Kovach Marketing: Gretchen Fuog
Harbor View at Pacifica San Juan Builder: Toll Brothers Architect: Woodley Architectural Group Interiors: CDC Designs Landscape: Land Creative
Now This Is
Trumark Homes is proud to celebrate the 2020 SoCal Awards finalists and their outstanding achievements. Thank you for your passion, innovation and commitment to shaping the future of community life. Your contributions to our community make Southern California a better place to call home. EXCELLENCE
The GSMC Board of Directors is composed of members who have previously served on a committee and are passionate about providing our membership with a forum to exchange ideas and develop professional skills. Our mission is to bring our members the latest information regarding marketing trends, sales tactics, and industry information.
Sara Kilburn SECRETARY
Melissa Auten IMMEDIATE PAST PRESIDENT
Dottie Sweeney PRESIDENT
Rachel Otero 1ST VICE PRESIDENT
Carol Cavazos BOARD OF DIRECTORS
Eddie Font BOARD OF DIRECTORS
Jasvina Gill BOARD OF DIRECTORS
Meagan McHone BOARD OF DIRECTORS
Rocky Tracy BOARD OF DIRECTORS
Tracey Long BOARD OF DIRECTORS
Steve Greco BOARD OF DIRECTORS
Valerie Hardman BOARD OF DIRECTORS
Shelly Lynch BOARD OF DIRECTORS
Erin Meadows BOARD OF DIRECTORS
K E E P S O A R I N G S O C A L S T A R S ! K E E P S O A R I N G S O C A L S T A R S !
Congratulations to All the Finalists!
EXCELLENCE MAKES THE DIFFERENCE
INTERIOR AND EXTERIOR PLANTSCAPING
Birchley Dining Room
HOME. NOW MORE THAN EVER.
Now, more than ever, home matters. So it’s with appreciation that the TRI Pointe Homes So Cal team celebrates our collective achievements as an industry and recognizes the leadership that has guided us through an unprecedented year. Congratulations to the finalists, and thank you, Tom Grable, for serving.
CREATIVE • EXPERIENCED • RESPONSIVE
www. AI designinc.com
Lisa Parrish BOARD OF DIRECTORS
Shane Parrish BOARD OF DIRECTORS
Ryan Smart BOARD OF DIRECTORS
Catherine Tang BOARD OF DIRECTORS
Nate Peo BOARD OF DIRECTORS
Gretchen Fuog BOARD OF DIRECTORS
Andrea Villanueva BOARD OF DIRECTORS
Amber Richard BOARD OF DIRECTORS
CREATING THE BEST PLACES TO CALL HOME
Jason Weiner BOARD OF DIRECTORS
Allyssa Elders BOARD OF DIRECTORS
From the development of award-winning master-planned communities to the design and construction of premier homes and commercial properties, we are committed to cultivating an exceptional living experience for our customers. Uncompromising quality, innovative technology and friendly neighborhoods – it all comes together at Brookfield Residential for the best places to call home.
Kaylee Smith BOARD OF DIRECTORS
Renee Self Gibbons BOARD OF DIRECTORS
Landsea Homes proudly congratulates the 2020 SoCal Honors finalists for their commitment to professional achievement, sales, marketing and design. Your dedication has greatly enriched the meaning of community life in Southern California. As we look to celebrate this year’s achievements, we’d also like to thank our own team for their hard work and devotion to providing exceptional places for people to call home.
CONGRATULATIONS TO THE SOCAL HONORS FINALISTS AND WINNERS!
Plan 3 at Indigo at Canvas Park
CONGRATS TO THE 2020 SOCAL HONOREES! Delivering award-winning designs for over 50 years .
Over 3 decades of award-winning model homes, sales offices, apartment communities, information centers and more. chameleonoc.com | 714.708.3505 HAUTE HYGGE
ARCHITECTS . PLANNERS . DESIGNERS
Strategic Sales and Marketing is committed to maintaining the highest standard for sales and marketing consulting. As we celebrate 11 years of excellence, we are proud to be recognized as part of this elite group of finalists.
wolffhor t i cul ture . com
ORANGE COUNTY . LOS ANGELES . BAY AREA
LANDSCAPE ARCHITECTURE PLANNING CONSERVASCAPE 34197 PCH, Suite 200, Dana Point, CA 92629 (949) 443-1446 www.smpinc.net
A Better Experience. A Better Home. A Better Life.
Marywood Hills, Orange
Seabluff at Playa Vista
Sterling at Rancho Mission Viejo
Promontory at Civita
Agave at La Floresta, Brea
Nova, Rancho Cucamonga
Sky Ranch Collection at Covenant Hills Coming Soon!
Parson at Bedford
Atlas at Rise, Great Park Neighborhoods Coming Soon!
Congratulations to this year’s SoCal Awards nominees and winners. Our industry is stronger than ever as we band together and support the communities in which we build! BuildaBetterLife.com
All information subject to change. Models do not reflect ethnic preferences and housing is open to all without regard to race, color, religion, sex, familial status, handicap or national origin. Copyright © 2020 The New Home Company Inc. All rights reserved. TNHC Realty and Construction Inc. DRE #01870227Page 1 Page 2-3 Page 4-5 Page 6-7 Page 8-9 Page 10-11 Page 12-13 Page 14-15 Page 16-17 Page 18-19 Page 20-21 Page 22-23 Page 24-25 Page 26-27 Page 28-29 Page 30-31 Page 32-33 Page 34-35 Page 36-37 Page 38-39 Page 40-41 Page 42-43 Page 44-45 Page 46-47 Page 48-49
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