The Complete Guide to Practice Newsletters
NEWSLETTER ( nooz • let • er )
“A written report, issued periodically, typically by a business, institution, or other organization, that presents information and news to people with a specific interest in the organization or subject.” Celebrating Our New Location!
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The good news is that th operation of your neck, pain. Working with a ph During physical therapy consideration the initia also any other habits, m to the discomfort. Phys stretching and muscle t can be adopted in part when it is bothering you
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Adopting healthier habi pain. These include: • Practicing improve • Wearing recomme • Using lumbar supp chair or car CLAIM A HAPPIER, H Maintaining a healthy lifestyle takes work, but once you get into the gro v of it, it becomes much easier. For example, eating nutritious foods is one o the easiest ways to improve your health (although we know those sweets ar hard to kick.) Physical activity is the hardest aspect to get in the habit of doing especially if you are being held back by chronic pain. Some people try to mas their symptoms with anti-inflamatory or pain-relieving medications, whil others unfortunately give up on the idea of being active altogether. Luckily there is an alternative option: physical therapy. With the help of a physica therapist, it is possible to reclaimyour pain-free, healthy lifestyle, and get bac to doing the activities you love. One of the primary goal by encouraging improve flexibility and range-of-m even in some cases, enc Meet The Staff Johnnie is a San Diego native. He received his Bache Kinesiology from Cal State San Marcos and his Doctor of from the University of St Augustine. His interest in Applied F (AFS) began when he started working as an aide at G3 his undergraduate work. His passion for AFS and rehabili functional movement continued to expand while in physic and during his last cli ical rotation at G3. Johnnie is c towards his Certificate of Applied Functional Science with t V Everyone has different needs based on the conditions of their bodies. Ther is no cookie-cutter approach to health and wellness, as one treatment pla may not work the same for one person as it would for another. Your physica therapist will work closelywith you to evaluate your mobility, balance, rang of motion, and severity of pain. Healthy Recipe Irish Potato • 20 organic red potatoes, s • 1/2 cup organic corned be • 1/4 cup organic cheddar c • 1 tbsp organic butter, mel • 1/8 tsp Salt • Organic sour cream, (optio In his spare time, Johnnie enjoys spending time with his w He also enjoys surfing, running, and functional fitness. Johnnie Durbin, PT, DPT
“... To People With A Specific Interest In The Organization” This is a key point - newsletters aren’t the best method for marketing to people who have never heard of you. Instead, Newsletters & direct-mail should primarily be used to increase your revenue from current & past clients. And because getting patients back is up to 10X cheaper than finding new ones, a newsletter is an excellent investment as part of a greater marketing plan. Leverage the gold mine that is your patient list, you’ll be glad you did! I started back a G3 this week for a pain in my left sciatic I’ve had since my surgery, assumed it was nerve damage due to severity of my condition at time of surgery. I’ve been running and boxing and feeling great except for that nagging pain. Johnnie “evaled” me and tried Hypervolt. I kid you not, it took all the pain away, like within a couple hours it was gone! I’ll continue treatments through February but the first thing I did was buy a Hypervolt gun from you. Once again, G3 has come to the resc e and provided pain relief and strength going forward. You have helped so many people. When I bump into someone out in the community with a G3 shirt on I always stop and say “hi” and talk about how great G3 is. You have created a sub community of happy healthy people. Thank you form the bottom of my heart. Wishing you much health and happiness.” -Diane M. Patient Success Spotlight I gredie ts Exercise Essentials 1. Start with your right hand on top (palm up), left hand on bottom (palm down) – right arm is relaxed. 2. Left arm pushes right arm straight forward and overhead with dowel with a forward step. Sagittal Plane Stick Pendy Step 1 Step 2
The key phrases in this definition are:
“Issued Periodically.” Newsletters are made to keep your clinic top of mind. To do that, it must be consistent month to month. “Presents Information and News.” An effective Patient Newsletter is educational & personal before being “salesy.” Remember, the goal of a newsletter is to train their mind to correlate your clinic name to being pain-free. To do that, you want to educate readers & display your expertise with tips, stretches, and exercises – all information that is designed to help them not sell them.
Instructions Fill a large pot with water and bring it to a boil. Add potatoes an fork tender. Preheat oven to 400°F. Once potatoes are cooked a each one in half and cut a small slice off of the rounded end s up. Scoop out the inside of each potato half saving the potato in cheese, corned beef, butter to the bowl with the saved potato in to taste. Also sprinkle some salt over the potato halves. Scoop halves and then place them on a baking sheet. Place baking s minutes. Remove from oven and serve with a dollop of sour cre
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