Reib Law April 2021

HOW TO GET FROM ‘ZERO TO ONE’ CREATE AND NURTURE ORIGINAL BUSINESS IDEAS

“What important truth do very few people agree with you on?”

Throughout the book, Thiel shares his wealth of knowledge garnered from a long, successful career of recognizing and acting on original ideas. According to him, and anyone else who has ever tried creating something wholly unique,

That’s entrepreneur and author Peter Thiel’s favorite interview question. To Thiel, a person’s answer to that question provides insight into whether they’ll be able to find success as an entrepreneur. Ideally, if you can answer with something like “Most people believe in X, but the truth is the opposite of X,” then you’re well on your way from zero to one and creating an original business idea. That’s what Thiel explores in his book “Zero to One: Notes on Startups, or How to Build the Future.”

developing an original idea is no easy task. The difficulty of originality even led Mark Twain to once say “There is no such thing as a new idea. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope.”

But in “Zero to One,” Thiel proves that coming up with original ideas is possible,

and he provides readers with helpful tips and lessons for how to get there. One such lesson: Stop trying to be the next Bill Gates or Mark Zuckerberg because “if you’re copying these guys, you aren’t learning from them.” Thiel uses his favorite interview question to try to identify original thinkers. These are the people who take their businesses from zero to one because they looked at past successes and thought, “I can do it differently, and I can do it better.” If you want to be in that group, then reading Thiel’s advice in “Zero to One” is a great place to start.

“Zero to One” is all about coming up with and nurturing unique ideas, which are the foundation of

game-changing businesses. As a co-founder and investor in a number of companies that have changed the business landscape, Thiel has some authority on this subject. He co- founded Cofinity (which later became PayPal) and invested in startups like Facebook, SpaceX, Lyft, and Airbnb whose ideas were so novel at the start that they were perceived as risky by many.

BRING A LITTLE DISNEY MAGIC TO YOUR BUSINESS WITH THE DISNEY INSTITUTE’S ONLINE COURSES

Disney brings us some of our favorite movies and TV shows, toys, and memories at one of their several theme parks around the world. Their success has been nearly unparalleled, and just like they want to share happiness with everyone who visits their theme parks, they want to share their business success tips with new and seasoned entrepreneurs through the Disney Institute’s Online Professional Development Courses. Having been one of the most successful media companies for decades, the Disney Institute’s courses are chock full of content and wisdom for individuals looking to start their own small business and leaders of well-established large businesses, too. Course instructors include several leaders of the various branches of Disney, including Disney’s Animal Kingdom Theme Park, Walt Disney Motion Pictures, and many more. Course topics include leadership excellence, quality of service, employee engagement, and several other topics any business leader would find valuable.

course description comes with a general overview of the concepts covered. For example, in Disney’s Approach to Leadership Excellence course, core concepts of the course include many of the qualities that have led Disney to be a leading company in the world, such as leading with your legacy in mind, establishing values and vision, and sustaining and protecting your business culture. Course information also includes related courses available through the Disney Institute as well as course schedules and pricing information. You can take these classes at your own pace from your own home. Each course takes roughly 3–4 hours total to complete. If it’s your first time taking a course through the Disney Institute, you’ll get Disney Institute Alumni status, which gives you exclusive access to more learning events, courses, and products. If you’re looking for a way to introduce a little bit of that Disney magic into your business, the Disney Institute’s online courses just might be your magic wand.

Through the Disney Institute website, you can learn more about each course before you decide to take it. Each

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