When it comes to skin care and makeup, it’s easy to accumulate products that clutter your vanity and go unused once you figure out how hard it truly is to master the latest graphic eyeliner trends. This year, though, TikTok influencers are at the forefront of a trend that’s both inexpensive and easy to get behind: skinimalism. As a recent POPSUGAR article explains, skinimalism is “a new wave of natural, minimal, or no-makeup beauty looks where your real skin — texture, pores, blemishes, discoloration, and all — shines through.” This back-to-basics beauty routine is partially fueled by Gen Zers’ desire to purchase and use affordable products that can be easily found. That means they’re more likely to frequent the local CVS or Dollar Tree than the local Sephora — and more likely still to promote those products on TikTok. This has been helpful since makeup sales took a big hit last year, declining 12% between March and July of 2020. However, sales for skin care products rose 1.6% during the same time period, according to Nielsen Global Media. As a CNN Business article notes, “The pandemic has prompted consumers to focus more on their health and well-being, including skin hygiene and maintenance, rather than their makeup routines.” SKINIMALISM Why Less Is More When It Comes to Skin Care
While the popularity of some cosmetic products like false eyelashes and mascara have begun to rise again as people want to play up the parts of their faces not hidden under a mask, the skinimalist trend is still projected to be among the biggest beauty trends of 2021. And the increased sales of skin care products have given companies like L’Oréal, which produces CeraVe foaming cleanser, a big boost. CeraVe retails for under $15 and can be easily found at any pharmacy or big-box store. Marc Toulemonde, president of L’Oréal’s North America Active Cosmetics division, said increased attention from TikTok influencers has “absolutely boosted sales” for CeraVe. TikTok users also got #magicshavingpowder trending after many users talked about their love of Softsheen-Carson Magic Shaving Powder, which allows them to ditch their razors and cancel their hair-removal appointments. This product retails for $3, and its simple packaging looks straight out of the general stores of 1901 when the product was first launched. Nevertheless, young users are obsessed.
THAI MINCED PORK SALAD
TAKE A BREAK
Ingredients
Directions
• 5 tbsp uncooked Thai sticky rice • 1 lb ground pork • 1/2 tbsp chili flakes • 1/8 tsp sugar • 1/2 tbsp fish sauce • Juice of 1–2 limes, to taste • 4 small shallots, thinly sliced • 4 green onions, thinly sliced • Cilantro leaves, to taste • Mint leaves, to taste
1. First, make toasted rice powder: In a frying pan over low heat, dry-roast the rice, stirring continuously until it turns golden brown and smells fragrant, about 15 minutes. 2. Let toasted rice cool, then grind into a coarse powder using a mortar and pestle, blender, or food processor. Set aside. 3. In a medium frying pan over medium-high heat, fry pork, breaking it into small pieces as you go, until fully cooked. 4. Remove from heat and add 1 heaping tbsp of toasted rice powder along with all other ingredients. Stir to combine. 5. Taste and adjust, adding more lime juice and herbs to suit your palate. Serve with rice.
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