7. Removing potential conflict of interest with commercial partners Organisations might be concerned about a potential conflict of interest with commercial partners and guidance on how to work together to address any issues was presented. The main theme emerging was ‘working together’ . Multiple respondents believe that organisations should work together with their commercial partners to ensure ‘safer gambling is at the heart of the relationship’ (Participant 5) and that ‘working together with the same goal is what would bring success from a business and health/safety perspective’ (Participant 7). Participant 6 believes that corporate partners should be contractually obliged to engage in education programs while Participant 7 stated that they can engage with a wider audience if they make sure education and parameters are in place to minimise harm to others. 8. Importance of research for decision-making and research funding The main theme emerging was ‘research to create policies’. Participant 1 believes that ‘research is vital to backing up efforts to change policy or culture’ and Participant 5 thinks ‘best policies are evidence-led’ . Research can also be used to ensure ‘education is relevant and targeted’ (Participant 6) and can help create ‘a free-flowing approach to education, messaging and engagement’ (Participant 1). Participant 6 expressed how there is a lack of research into the prevalence of gambling in women’s high performance/professional sport. In terms of funding for research, most participants agreed that it should be funded by gambling corporations and governing bodies. Participant 7 voiced the fact that although funding should be led by the gambling industry, there should be ‘support from teams/clubs/schools’ . When looking at who should give academic partners access to the relevant participants, only Participant 5 addressed the fact that access to participants will depend on contractual/regulatory arrangements within each sport.
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