2. LITERATURE REVIEW 2.1 - Promotion of gambling in sports
Gambling has been highly promoted in the sports industry through advertising shown during sport events (Vinberg et al., 2020) and sponsorship for clubs and athletes (Lopez-Gonzalez & Tulloch, 2015; Lopez-Gonzalez & Griffiths, 2018). One of the main sources of sponsorship revenue for sports clubs comes from gambling companies, with the gambling sector being the 4th main sponsor sector in team sports in the UK (Caytoo, 2021). Whilst historically gambling’s association with sport was the domain of a few sports such as horse racing and football pools, research clearly shows that people now perceive gambling to be a normal part of sport (Djohari et al., 2019; Hakansson and Widinghoff, 2019). Athletes and coaches can be considered a group with a higher risk of gambling problems compared to the general population (Maher et al., 2006; Vinberg et al., 2021), due the increased exposure to betting, advertising and sponsorship in sports.
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