RELATIONSHIP BUILDING MADE EASY ARE YOU CASHING IN ON THE POWER OF FAQ VIDEOS?
Considering the amount of time people spend staring at their smartphone screens, crouching over their laptops, and flicking through programs on their smart TVs, it shouldn’t surprise you that videos are a vital marketing tool. According to WordStream, people spend about one-third of their time online watching videos, and Forbes reports that over half a billion people watch videos on Facebook every single day . We’ve watched the relevance of video marketing grow every year, and 2020 will be no exception! That’s why if you’re not already cashing in on the power of FAQ videos, now is the time to start. Notice we specifically said “FAQ” videos. That’s because, despite the current popularity of documentary-style videos, in our experience they don’t pack the same punch or have the client- converting power of FAQ videos, which answer the pressing questions soon-to-be-clients have today. By rounding up your most frequently asked questions, answering them succinctly in a three-minute video, and displaying that video
front and center on your home page, you’ll make an instant, meaningful connection with potential clients who visit your website. Because subtitled videos communicate on three levels — listeners watch, read, and hear them— they naturally create a connection. Seeing your face and hearing your voice will build trust with your potential clients, which is the first step to a financial relationship. Videos can also help build your reputation as an expert and authority in your field, helping to justify your rates (which, as we outlined on Page 2, probably aren’t high enough). When people see you as the expert you are, you command the rates of an expert! With all the apps and editing software available today, it’s possible to shoot video content yourself, but our team has years of experience crafting high-quality FAQ videos we’d be happy to put to work for you. We can take care of every step of the process: scheduling the shoot, helping create the optics, and editing the final results. For
many of the law firms we work with, we even re- shoot their videos annually to ensure their FAQs reflect their clients’ most pressing concerns. To find out more and schedule your own FAQ video session, visit SpotlightBranding.com/NL/ today.
FEATURED EPISODE THE VERY BEST EPISODES OF THE LAW FIRM MARKETING MINUTE PODCAST
RESOURCE OF THE MONTH
WEBSITE CHAT INCREASE CONVERSION ON YOUR WEBSITE! Your website is often your firm’s first impression on a prospective client. At Spotlight Branding, we design our websites to capture client information in many ways, including a free resource, an e-newsletter sign-up, and contact forms positioned throughout the site. Another way you can convert visitors to prospects on your website is by utilizing a chat function. There are several technologies out there that provide this service, and they all come with a variety of features. For example, we have partnered with ApexChat, a company that specializes in chat services for the legal industry. Apex supplies representatives who are informed in advance of your firm’s rules for engagement (such as office hours and contact processes, etc.) and works to gather information from people who initiate a chat. There are other platforms out there that allow you (or someone in your office) to engage with website visitors. Others even convert chat sessions to a text conversation on your phone. The possibilities are practically endless; you just need to do a little research!
If you’re looking for more great resources to drive your business forward, take a look at this episode from our industry-leading podcast – The Law Firm Marketing Minute.
“DO EMAIL NEWSLETTERS WORK?” – LFMM 278
Do email newsletters really work? Or are they just a nuisance in an already-crowded inbox? In this episode of the Law Firm Marketing Minute, we explain how email newsletters provide more value than you ever thought! If you want More Referrals, Better Clients, and Higher ROI on all your marketing, call us today at 800-406-7229 to schedule a consultation!
Listen to this episode and find even more at LawFirmMarketingMinute.com and subscribe on Apple Podcasts or Spotify.
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