Gibson Law Group - April 2018

VISUAL BRANDING

E X P A N D I N G BEYOND YOUR LOGO

When you think of visual brands, an iconic logo might pop into your mind. But logos are only the beginning of visual branding. While a strong logo is a terrific start, there are many other aspects that you should dedicate your time and money to. Here are a couple of tips you can follow to ensure successful visual branding. THE LOGO Start with your logo. You want your customers to notice you, and one way to do that is with a simple yet eye-catching logo. It’s usually the first interaction someone has with your company, so make it memorable. However, it’s important not to let your logo carry everything else. Saul Bass, logo designer for AT&T and the Girl Scouts of the USA, states, “Logos are a great extension of the internal realities of a company.” A logo is representative and gives your customers something easy to remember, but it doesn’t encapsulate your whole business. AMNA PARYANI A t The Gibson Law Group, we are privileged to represent so many incredible business leaders across a wide array of industries. We know that our firm simply couldn’t exist without the support of each and every one of you driving success and growth in Texas and beyond. This month, The Gibson Law Group is excited to introduce you to Amna Paryani. Amna is a savvy entrepreneur with a client-first philosophy that guides her approach to business. She is a certified public accountant by training with a successful accounting practice whose clients include domestic and international companies. Amna specializes in international tax planning, management, and treaties. With 18 years of experience, she is sought after for her expertise in the areas of accounting, finance, compliance audits, and tax preparation. In addition to running her successful accounting firm, Amna CPA, she is busy building a real estate development company. Amna’s current project is a mixed-use property in Richardson that will blend commercial and residential purposes. of Amna CPA

THEMES When you make promotional materials or certain merchandise, such as business cards or gift cards, the design should relate to your company. This doesn’t mean you should slap the logo on every item. The theme or design that you chose to represent in your logo should be present in your merchandise and promotional media. Keep the same color schemes and style for everything, but vary the imagery and design. This helps associate the product with your company without printing the same thing over and over. When your visual brands match, it creates a bridge to your company. CONSISTENCY When your theme is inconsistent, you create mistrust between you and your customers. A changing logo or style will create a sense of uneasiness or suspicion that your company might

If you are interested in seeking out Amna’s services, you can reach her at (972) 690-6464 or through her website, amnacpa.com/contact-us.

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