UPM Raflatac Offers Label Material To Fight Pollution UPM Raflatac is reportedly the first company in the world to invest in Ocean Bound Plastics (OBP) waste as label raw material in their new Ocean Ac- tion labels. The Ocean Action labels are made from ocean bound plastic using mass balance approach. Ocean bound plastic is abandoned plastic waste re- covered from areas up to 50km inland from water- ways, defined as “at risk of ending up in the ocean” by OBPCert. The new label material is made possi- ble by close collaboration with multiple partners in the product’s value chain. The world desperately needs more sustainable and commercially viable ways to recycle post-con- sumer plastic, according to the company. The Unit- ed Nations has recognized the need to recycle more post-consumer plastic and launched a new plastic pollution treaty in 2021. OBPCert has estimated that ocean bound plastic generates 80 percent of plastic marine litter. Today, only around 10 percent of plastic waste globally gets recycled, while the rest ends up at landfills, in incineration, and leakage to nature or oceans. One solution to this problem lies in creating markets for
For the latest, up-to-the minute news in the Flexo Industry — acquisitions, installations, market trends, personnel changes — visit FlexoMarketNews.com EVERY day. On your laptop or mobile device. To make Ocean Action label a commercially suc- cessful product, UPM Raflatac has collaborated closely with multiple partners in the value chain. The collaboration is necessary to make circular economy a reality. At first stage HHI, a Malay- sian-based plastic recycling company collects and sorts the ocean bound plastic waste with its part- ners. HHI has Ocean Bound Plastics certification under Zero Plastic Oceans program that ensures (Cont’d on Page 9) products made from ocean bound plastic. ”The new innovative Ocean Action label material is the latest step in our beyond fossils journey,” said Eliisa Laurikainen, Business Development Manager from UPM Raflatac. “It does not only help prevent the plastic waste from ending up in the oceans but also offers brand owners the possibility to meet their recycled content targets for packaging. The Ocean Action label material is an easy-to-use drop- in solution created especially for food and cosmet- ics end-uses as it has exactly the same performance as the current fossil-based labels.” The Ocean Action label material is available as White and Clear Top Coated PP films with RP37, RF37, and RP74 adhesives and PET 23 PCR and glassine liners.
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