ACTIVE CONTENT PARTNERS — P.13
Case: Range Expansion —
GRIPGRAB
Client: GripGrab
Task: A campaign to support a large expansion of colours in GripGrab’s product range and to increase the fashion element in GripGrab’s positioning. Target Group: GripGrab’s target group includes quality conscious cycle enthusiasts from A-Z. Solution: A content and creative based campaign based on one content production trip to Mallorca. Campaign included a complete redesign of GripGrab’s website and activation of content and creative theme (CLR UP!) across all channels. Results: GripGrab saw a massive increase in its sales of coloured accessories in the 2019 spring/summer season and saw a doubling of website and social media traffic during campaign period.
Made with FlippingBook - professional solution for displaying marketing and sales documents online