P.08 — ACTIVE CONTENT PARTNERS
Case: Active Tourism —
ALGARVE
Client: Turismo de Portugal Algarve
Task: Algarve needed content for their own positioning of the region as a winter paradise for road cyclists and mountain bikers. In addition, they were looking for PR to reach active cyclists in Northern Europe. Target Group: Active road and mountainbikers, men and women, aged 30-50 Solution: A content production trip including both road cycling and mountain biking covering some of the best cycling spots in the Algarve region. Results: A rich media bank and feature articles in CycleLive (BE), Fahrrad.de Magazine (DE), Cykel Motion Danmark (DK), GRIPSTER MAG (International), MTB Sweden (SE) and with additional exposure expected throughout 2019.
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