Arizona Hearing Center - January 2020

Holistic wellness is sometimes seen as an inaccessible form of care. Holistic treatments and products can be hard to find, but access to them should never be restricted based on location, demographics, or affluence. Thankfully, this problem is becoming less relevant as more stores begin stocking holistic products. Holistic health products, which were often reserved for expensive online shopping or limited boutique releases in the past, are becoming more accessible as drugstores Holistic Health Products for All COMING TO A STORE NEAR YOU

3 ESSENTIAL TIPS FOR USING FACEBOOK LIVE And Making Your Broadcast a Success

Facebook Live has been available to Facebook users for years now, but many business owners still haven’t taken advantage of this powerful customer engagement resource. Essentially, this technology gives users the ability to broadcast live from their Facebook account. For businesses, a gold mine of opportunity is opened to connect with customers and prospects in real time. Some companies utilize it for product launches, rebranding, general announcements, or directly engaging with potential customers. That said, a poorly executed broadcast can leave you with more issues than you started with. With that in mind, here are some essential tips to ensure your Facebook Live videos strengthen your marketing instead of weaken it. 1. Record for at least 10 minutes. If you set out to broadcast for 45 seconds, your content isn’t going to reach anyone in your target audience. A good rule of thumb is to create enough content so that your event reaches at least 10 minutes. With an average broadcast time of 10 minutes, your audience will have more opportunity to see your content, and you’ll reach the highest number of people possible. 2. Prioritize good production quality. You don’t need to be a professional videographer to develop quality video content, but a poor broadcast could damage your brand. For example, your viewers will be distracted if you use an unsteady camera, so invest in equipment to keep your broadcast steady, like a tripod. In addition, make sure your environment is completely quiet so your audience can focus on your content without hindrance. If you plan on having more than one person in the video, use microphones to ensure your audience can hear you. 3. Engage with the comment section. You could be alienating the audience you’re trying to engage by failing to respond to questions in the comment feed. Facebook Live isn’t just about broadcasting yourself; it’s also about communicating with your viewers directly to develop relationships with them. And as an added bonus, viewers’ comments can give you valuable feedback and consumer insights. It takes effort, but putting in the time to respond is well worth it to show you care about your audience’s opinions. These tips only scratch the surface of making your Facebook Live event a success, but they offer a good starting point. Before you dive in, know that Facebook’s platform changes periodically, so be sure to test Facebook Live on your personal page to familiarize yourself with the updated format. And to stay up to date on all of Facebook’s updates, check out their new newsroom at Newsroom.FB.com.

and big-box stores around the country jump on the holistic

health train. Chains like Walgreens, CVS, and Target have started stocking their shelves with notable holistic staples, especially those related to digestive and immune health. You can even find cleaner beauty and cosmetic products

Walmart,

from brands like Burt’s Bees and Tom’s of Maine in many of these stores. Safer baby products,

like cough syrup made with all-natural ingredients and diapers from brands like The Honest Company, are being placed in the eyesight of more people everywhere. With this shift in availability, customers have more options than ever before when shopping for holistic care. These stores have an incredible opportunity to bring alternative wellness to areas that haven’t experienced it. Citizens in small, rural, or distressed communities where specialty stores and holistic medical practices are scarce

can now explore more options. And if more options at reasonable prices result in healthier and happier people, then that’s great for us all.

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602-277-4327 | www.azhear.com

www.azhear.com

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