local business
Pop Up Cotton Candy Hello Sugar delivers smiles & sunshine with mobile sweet treats by Tess Farmer
business that would allow her to spend time with her family while also doing something she loves. Hello Sugar became the perfect
offers a respite for families going through the hardships of childhood cancer. These are the moments that mean the most to her—seeing the joy on people's faces and knowing Hello Sugar is playing a small role in making their day a little brighter. The Hello Sugar airstream has
opportunity to combine her passion for sweets, her love for her community and her desire to be present for her family. Now, she and her team are bringing the magic of cotton candy and other sweets to families, visitors and event-goers along 30-A. One of the main attractions of Hello Sugar is the custom cotton candy bar. At events, visitors can enjoy freshly-made cotton candy, spun to order and available in a range of custom flavors. From traditional options like classic
quickly become a hit with both locals and visitors, offering a convenient way to enjoy delicious sweets while supporting a local business that’s passionate about its community. As their motto goes, “Everything is fine when there is cotton candy and sunshine!” Whether it’s at a local market, a wedding, or a pop-up event, Wilkerson and her team are sure to bring sweetness, joy and sunshine wherever they go. If you’re lucky enough to catch the Hello Sugar airstream at an event this season, you’re in for, well, a treat. From the delightful custom cotton candy to the cheerful atmosphere, it’s an
If you’re lucky enough to catch the Hello Sugar airstream at an event in 30-A this season, you’re in for, well, a treat. From the delightful custom cotton candy to the cheerful atmosphere, it’s an experience that’s sure to leave a lasting impression.
A lisabeth Wilkerson, a beloved local entrepreneur, has recently launched Hello Sugar, a mobile sweet treat business that promises to bring a smile to both children and adults alike. Serving the 30-A area and beyond, Hello Sugar is a pop- up confectionary business housed in a fully-renovated Airstream, offering everything from freshly made cotton candy to custom birthday cakes. Whether it's a public event, private party, wedding or local market, this charming Airstream can be spotted at various events around 30-A and beyond, creating a delightful experience for anyone with a sweet tooth. Wilkerson, a native of the area, brings a wealth of experience to her new venture. Before opening Hello Sugar, she was a partner at The Candy Bar, a popular and iconic stop in WaterColor that has been a favorite destination for locals and tourists. Her time there taught her the value of interacting with customers who became familiar faces year after year, many of whom returned to the area for vacations and special events. These interactions left a lasting impact on Wilkerson, and she found her true calling in bringing joy to people through candy and treats. Although Wilkerson had stints working in real estate, it was the memories of smiling faces in the candy shop that ultimately led her back to the world of confections. With four young children under 10, she wanted to create a
Alisabeth Wilkerson, a local entrepreneur, recently launched Hello Sugar, a pop-up cotton candy bar.
cotton candy to creative and exciting flavors like chocolate or sour fruit, there’s something
to satisfy every sweet tooth. Hello Sugar also caters to those with dietary preferences or restrictions, offering dye-free options that are just as enticing and delicious. The cotton candy also doesn’t contain high-fructose corn syrup, making it a cleaner, more natural option. It’s a perfect treat for those looking to indulge while still keeping things a little bit cleaner, especially on vacation. In addition to cotton candy, Hello Sugar is also offering custom cotton candy birthday cakes, a unique and fun alternative to the traditional cake. These cotton candy cakes are pre-orderable for any special occasion, whether it’s a birthday, anniversary, or simply a reason to celebrate. The soft, fluffy cotton candy creates a memorable experience and conversation starters that are both visually stunning and delicious. It's the kind of treat that can make any event stand out. Wilkerson is dedicated to giving back to the community.
experience that’s sure to leave a lasting impression. And with Wilkerson's personal touch, it’s clear that Hello Sugar is not just about sweets—it’s about creating moments of happiness that will be remembered long after the cotton candy has melted away.
Whether it's a public event, private party, wedding or local market, this charming Airstream can be spotted at various events around 30-A and beyond, creating a delightful experience for anyone with a sweet tooth.
Hello Sugar offers a custom cotton candy bar, spun to order with a range of custom flavors.
Hello Sugar Santa Rosa Beach 850-866-0729 Email hellosugar30a@gmail.com for bookings
She’s deeply involved in supporting local non-profits and regularly participates in charitable events, including the Lighthouse Retreat’s annual event at the beach. The retreat
and custom orders hellosugar30a.com
22 | THE THIRTY-A REVIEW | MAY/JUNE 2025
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