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Leading with purpose How Corcoran Reverie became the go-to luxury brokers in the region by Jessica Holthaus Badour B y all accounts, launching a luxury real estate brokerage during a global pandemic might have seemed like a The Corcoran Reverie team is on board: “They know this is a focus, and they’re excited,” she adds. “COVID changed all of us. It’s time to build a future with that in mind.”
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risky move. But for Hilary Farnum-Fasth, founder and owner of Corcoran Reverie, it marked the beginning of a bold new chapter—one grounded in vision, resilience and a strong belief in the power of possibility. “We started on April 21, 2020—the exact day the beaches shut down due to COVID,” Farnum-Fasth recalls. “It was the middle of a global crisis, but I knew we had something special to build.” Five years later, that vision has become one of the most successful luxury brokerages in the region, with a footprint that stretches across Florida’s Emerald Coast and into Nashville’s Music City. Corcoran Reverie is known not just for multimillion-dollar listings and stunning beachfront homes, but for an ethos that runs deeper than property; it’s about inspiring lives.
That deep human-centered approach extends beyond architecture. As a working mother of three, including a five-
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Corcoran Reverie agents, interns and family of founder Hilary Farnum-Fasth at the Grayton Beach Parade Fourth of July parade.
At the Foundations of Influence, Women Driving Real Estate Forward event. From left: Emily Paquette, CEO of Inman, Stephanie Anton, President, Corcoran Affiliates , Hilary Farnum-Fasth, Owner & Broker, Corcoran Reverie, Pamela Liebman, President & CEO The Corcoran Group and Jere Metcalf, Breakthrough Luxury Real Estate Coach.
year-old, Farnum-Fasth loves to show other women what’s possible and build each other up. “I’ve had a family the entire time I’ve worked in real estate. I try to lead as an example; it can be really hard, and I’m not perfect. But it’s also incredibly rewarding,” she said. “I want women to know they don’t have to choose between a family and a fulfilling career. Both are important.” She shares that her top-selling agent, who joined her on day one, is also a mother of two who had never sold a home before joining Cocoran Reverie. “I kept telling her, ‘You need to come into real estate,’” she said. “And she did. Now she’s one of our best. That flexibility, that belief in what women can do, I love being a part of that.” As Corcoran Reverie
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But perhaps Farnum-Fasth's greatest vision for the future is her emerging focus on wellness—both in how homes are built and how real estate agents are supported. “Wellness real estate is the future,” she said. “Our jobs are high stress. We are dealing with people’s largest assets—their homes, their dreams. We need to bring mental wellness into this world, not just for clients, but also for our professionals.” With upcoming developments designed around wellness principles, Farnum-Fasth is blending her background in new construction with a renewed sense of purpose. From spaces that support work-from-home
The first five years were managed within a partnership; Farnum-Fasth ran the company with her partner, who recently left to pursue his own endeavors. For Hilary, transitioning into leading the company independently has been an amazing step into the future. “As a woman in business, this has been a transformative step,” she said. “I’m confident in my capabilities to move us forward. I’m passionate about building people’s businesses, and I believe women in leadership—especially in real estate—need more advocates.” That belief is more than lip
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I’m passionate about building people’s businesses and I believe women in leadership—especially in real estate—need more advocates.” - Hilary Farnum-Fasth, founder and owner of Corcoran Reverie
celebrates its fifth anniversary, Hilary is focused on building not just homes, but a culture of leadership, wellness, education and human connection. “I’ve been in this career for 25 years, and I plan to do it for another 25—or as long as I’m able to,” she says with a laugh. “I have a passion for this career and a strong vision for this company. I’m ready to start the legacy of that vision moving forward.”
service. With a female COO and a brokerage model that encourages agents to elevate their expertise, Farnum-Fasth is cultivating an environment where education, growth and personal well-being take center stage. One top-producing agent holds every designation available to real estate professionals nationwide, something Farnum- Fasth sees as a point of pride.
Founder, Hilary Farnum-Fasth
lifestyles to features that promote wellbeing, her upcoming projects reflect post-pandemic shifts in how we live—and what we value. “The beach is wellness, but the home needs to be, too,” she said. “It’s about tying those two things together, — creating places that nourish us.”
“My dream is to have a brokerage full of brokers,” she said. “When our agents grow, it benefits the company, our clients and each of them individually. I always say you are the CEO of your own business—and I want to be the leader of all these CEOs.”
Corcoran Reverie 30A – 5410 E Co Hwy 30A, Santa Rosa Beach Panama City – 315 Harrison Ave, Panama City 850-231-5030 corcoranreverieproperties.com
watersoundfountains.com 65 Origins Parkway, Inlet Beach, FL 32461
WATERSOUND is a service mark of The St. Joe Company and is used under license. FOUNTAINS is a service mark of Watermark Retirement Communities LLC and is used under license.
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32 | THE THIRTY-A REVIEW | MAY/JUNE 2025
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