AN INSIGHTFUL CONVERSATION WITH THEMBA OBED KUBHEKA AKA TIMADEEP
P roaudio Sound Press Magazine (PSP): How did your journey in music production commence? TimAdeep: It all began around 2013 and 2015, but it took a serious turn in 2015 when I personally immersed myself in the world of production. I was introduced to music production software by one of my peers in Hip Hop and House Music. The complexity of it initially made me quit and return until I gradually got the hang of it. My passion for music production truly ignited when I moved to Pretoria for my studies. PSP: Could you tell us about your association with Mr. Masia, the Godfather of Deep House SA? TimAdeep: Mr. Masia played a significant role in shaping my career right from the start of my journey as one of the Godsons. He is a master who uplifted his students, providing us with invaluable guidance. I have learned so much from him, and I continue to venture forward using his wisdom to flourish and establish my brand as an Artist/Music Producer.
Collaborating with them has been an honor, expanding my brand and opening doors for me. They've showcased my music on prominent stages locally and internationally, and I'm grateful for the recognition I've gained in the underground music scenes. PSP: Can you shed some light on your experience working with international labels? TimAdeep: Working with international labels has been a great experience. There's a notable difference in terms of releases and professionalism compared to local labels. The benefits are greater, and these labels invest significantly in marketing. I'm content with the labels I've released music with so far. They play a crucial role in my growth as an artist, including the local labels. PSP: What are some challenges and rewards you've encountered while working with international labels? TimAdeep: One significant challenge is their selectiveness. Not all songs align with their catalog, requiring a specific style to be able to release with them. However, this also encourages uniqueness. On the flip side, the benefits of international releases are immense — you are exposed to a global audience, the marketing team promotes you extensively, and sales are usually higher when the label is well-known.
PSP: How has your experience been collaborating with him and the team?
TimAdeep: Working with Mr. Masia and the team has been both fruitful and challenging. Despite the ups and downs, I find joy in their satisfaction with the end results.
sound press October 2023 |
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