Broker to Broker Referrals
Why use the Relocation Department?
Agent Assignment – We are partnered with brokerages across the country. We have built relationships with these brokers and know they will take great care of your customer! We will help in assigning an agent in the area that is the best fit for your customer’s needs.
Referral tracking – We will track the progress of the referral, including gathering initial contact information between the assigned agent and your customer, and monthly updates. We will also update you when the customer is under contract.
Referral Fee - If the referral goes to one of our Affiliated agents, you will receive 100% of the 25% referral fee, less the 8% C21 Service Fees.
Why use the Relocation Department?
Payment Processing – We will work with the Receiving Brokerage and the Accounting Department to ensure you receive payment for your outbound referral.
Monthly Prizes – If your outbound referral closes, you will receive a $20 gift code to the Affiliated Bling Store.
Office Contests - We have a yearly contest for all our offices and agents. When you send your customer through our department and the transaction closes, it will count towards your office goal. The office that closes on the most outbounds wins a party paid for by Relocation!
Company Policy – All Outbound Referrals must be placed through the Relocation Department.
What is an Outbound B2B Referral? • An Outbound B2B Referral is anyone who needs assistance outside of your service area. It could be a relative, friend, past client, or even someone you met at an open house… Think of how many people you could help buy or sell a home by placing an Outbound Referral! • Can be submitted by anyone within the Century 21 Affiliated Family
Relatives: Weddings, Holiday Gatherings, Birthday Celebrations
Sphere of Influence: Social Media Marketing
Listing/Buyer Presentations
School Activities
Garage Sales
Neighbors
Just Ask in your everyday conversations!
Your Website
Church Functions
When do I submit an Outbound B2B Referral?
• As soon as you know the client’s needs in the other area, you can submit the referral • We will need as much information on the clients regarding their listing/home finding as possible. Just think if you received a referral… what would you want to know about a client? • Please remember to ask your customer for permission to have an agent reach out to them
The Outbound B2B Referral Process You get your client’s permission and submit the referral to the relocation department. (Please do not reach out to any Realtors/Brokerages)
Our B2B Coordinator receives the information and begins placement with a brokerage.
You will receive an email from the relocation department with the assigned agent’s contact information. You should receive a call from the agent that the file has been assigned to and the agent will connect with your client.
You will receive frequent updates throughout the duration of the transaction
Once the file closes, a check will be mailed to us and you will be paid for your OGR
BONUS: C21 Affiliated Gear!
How do I submit an Outbound B2B Referral? • eRelocation “Submit a Referral” tab • Affiliated Connection “Place Outbound Referral” link • Any email from the Relocation Department will have a “Click here to submit an Outbound B2B Referral” in their email signature
Outbound Form
Outbound Referral Introductory Email
• Email from your coordinator that states the Assigned Agent’s information • If you don’t hear from the Assigned Agent by this point, you should reach out to develop a relationship between you, your clients, and the Assigned Agent • If you feel as if this isn’t a good fit for your clients, please let us know and we can work on a reassignment
Agent Exchange – Download the App #1: Search in the App store & Download #2: Open the App & Select CENTURY 21
#3: Log in with C21 Credentials
Agent Exchange Program Benefits • Use your Listing Presentations to connect them with an agent in their new location. Win the Listing! • Agent Exchange allows you to connect with another agent immediately, for both buyer and seller clients, 24 hours a day! • Increase your referral business with instant access to the Realogy Advantage Network • Simplify referral submission, tracking and management of your referrals • Flexibility to manage your referrals on the go • Efficient and real time communication with the receiving agent
Types of Outbound Referrals
CENTURY 21 Affiliated Footprint
• Intra Office
• We assign an agent within Century 21 Affiliated • 25% referral fee: 100% to the Referring Agent (less Century 21’s 8%) • In Network / Agent Exchange • We assign an agent within our Realogy Advantage Network • 35% referral fee: 21% to Referring Agent at 100% agent split (less Century 21’s 8%), remaining 14% to the Realogy Advantage network
• Out of Network • We assign an agent out of network if there is no opportunity to place as an intra office or in network referral • 25% referral fee: of the 25%, 40% to Cartus, 60% to the Referring Agent
What is an Inbound B2B Referral? • An Inbound Referral is coming from an agent / broker for assistance in an area they’re unable to service • Three types of Inbound B2Bs • Intra office • In Network / Agent Exchange • Out of Network
Agent Exchange Incoming Referrals: How it Works
Step 1: Accept Incoming Referral by phone or text (203.456.2836) Step 2: Relocation Department will be notified of your referral acceptance Step 3: Relocation Department will send you a Referral Acknowledgement from eRelo
Agent Exchange Performing Updates in the App
#1: Sign in & click on Incoming Referral on Home Page
#3: Agent can update the status at any time
#2: Select the referral to view the customer info
#4: Agent inputs all relevant info & submits status update
#5: Relo Dept will approve update
Agent Exchange Performing Updates in the App
#9: Status changes to Property Closed & Relo Dept will review
#6: Relo Dept will accept status updates including listing & pending info
#7: Referral Timeline displays under contract info
#8: Agent updates status to “Property Closed”
#10: Relo Dept accepts status update
Agent Exchange Performing Updates in the App
#11: Property status changes to Closed
#12: Notification is sent to the Referring Agent
Inbound Broker to Broker Referral • Contact the Referring Agent first • If you reach out to the RA and don’t make contact, don’t call customer yet • If you are unable to connect with the referring agent before your initial contact update is due, you can put this information in your update • Stay in touch with the Referring Agent
• Set communication expectations • Update them during key moments
• Don’t forget about the survey! • Only in network referrals • Filled out by the Referring Agent, not the customer • Receiving agent contacted referring agent • 90% or greater • Agent Satisfaction • 95% or greater
Inbound Broker to Broker Flips
• Customer originally came through as a Broker to Broker but is eligible for a Lender Program (example: Navy Federal Credit Union) • Referral “Flips” from Broker to Broker to Lender Program
eRelocation: Closed File
• Closing documents & copy of the commission check must be sent within 24 hours • Email to relohud@c21affiliated.com • No transaction fees or admin fees
Relocation Broker to Broker Referrals
Questions? relo@c21affiliated.co
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