EMPLOYER BRANDING CONSULTANCY
In the already dynamic world of talent acquisition, there has been a revolution in recent years driven by candidate shortages. Now, when searching for roles, the best and brightest candidates are influenced by a range of complex characteristics when considering a potential role and employer, central to these being a company’s culture and identity. Organisations with exceptional cultures but unpolished brand identities will find themselves drowned out in the noise of their competitors’ better-presented brands. At MRG, with our decades of experience in the staffing industry, we know how to attract and retain the right talent for our own business and find them for you, our clients, too. We’ve helped countless clients discover what distinguishes them throughout the hiring process by crafting powerful employer brands that attract top talent and foster a sense of belonging and purpose among your current employees. Our tailored solutions are designed to meet your organisation’s unique needs, helping you stand out from the crowd and become an employer of choice. A compelling employer brand attracts high- calibre candidates who align with your company’s values and goals, reducing recruitment costs and time-to-hire. Employees identifying with your brand are more likely to stay loyal and motivated, reducing turnover and associated costs. Most importantly, engaged employees are also more productive and innovative, which in turn drives overall success and growth.
In today’s competitive job market, it’s essential for businesses to create a compelling and authentic employer brand that resonates with the best candidates and ensures long- term employee satisfaction. Nowadays, the success of your business depends on more than just offering competitive salaries and industry-standard benefits. BECOME AN EMPLOYER OF CHOICE
OUR EXPERTISE
STRATEGIC BRAND DEVELOPMENT
COMPELLING STORYTELLING
We collaborate closely with your team to understand your company’s values, mission, and culture. Using these insights, we create a strategic framework that forms the foundation of your unique employer brand. From here we can produce your employee value proposition (EVP), which is key to attracting and retaining the best possible talent.
Our expert storytellers bring your brand to life through captivating narratives. We showcase your company’s journey, successes, and employee experiences in a way that resonates with potential candidates and engages your current workforce. This could be in the form of blogs, videos and general messaging. How much we contribute is up to you. We can offer you a complete outsourced solution or define your tone of voice, give you some key content themes, and leave the rest up to you and your team.
VISUAL IDENTITY
A strong visual identity is essential for brand recognition. We can design a visually appealing brand identity that reflects your company’s personality and values, ensuring a consistent and professional image across all touchpoints. Your identity could be the first interaction someone has with your brand. Does it engage with your audience? Does it highlight your strengths? Visual identity goes way beyond a logo and a colour palette, and we have the experts on hand to bring your brand to life.
An Employee Value Proposition is a unique set of benefits that an employee receives in return for their skills, experience and commitment. It sets you apart as an employer and must be authentic and consistent. Your benefits must go beyond a competitive salary and fruit on a Friday.
WHY IS AN EVP IMPORTANT?
WHAT WE STAND FOR
Relentless
CANDIDATE EXPERIENCE ENHANCEMENT
Being relentless means going the extra mile to ensure leaders, teams and brands stand out and achieve their goals. It’s about overcoming obstacles and tirelessly working towards growth.
We streamline your recruitment processes to provide candidates with a seamless and positive experience. From application to onboarding, we ensure every touchpoint reflects your brand’s values and commitment to excellence. We take first hand experiences from your employees to craft authentic case studies.
Inventive
We thrive on developing innovative solutions tailored to the unique needs of our customers. We actively foster creativity and adaptability in an ever-evolving landscape.
HOW TO USE LINKEDIN TO BUILD YOUR PERSONAL BRAND This workshop, delivered by one of our branding experts, aims to equip you with the tools and knowledge to successfully attract and engage your customer base using LinkedIn. Implemented effectively, your employees can become your business’ most prominent advocates. During the workshop, we will look at perfecting your LinkedIn profile and the merits of building an authentic and consistent personal brand to increase engagement with your target audience. Those who have undertaken our training have attained growth in followers, engagement metrics and an increase in their Social Selling Index (SSI).
Forensic
Our forensic approach extends to the meticulous analysis and assessment of leaders, teams and the brands we work with. We delve deep into the details, conducting thorough research to uncover insights and opportunities that are often overlooked.
Inclusive
Our approach is deliberately open, fair and objective, guided by the principles of growth and improvement. We embrace diverse perspectives because we know they enrich leaders and businesses.
For more information about our services please contact us on mrgconsult@mrgglobal.com GET IN TOUCH
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