OUR EXPERTISE
STRATEGIC BRAND DEVELOPMENT
COMPELLING STORYTELLING
We collaborate closely with your team to understand your company’s values, mission, and culture. Using these insights, we create a strategic framework that forms the foundation of your unique employer brand. From here we can produce your employee value proposition (EVP), which is key to attracting and retaining the best possible talent.
Our expert storytellers bring your brand to life through captivating narratives. We showcase your company’s journey, successes, and employee experiences in a way that resonates with potential candidates and engages your current workforce. This could be in the form of blogs, videos and general messaging. How much we contribute is up to you. We can offer you a complete outsourced solution or define your tone of voice, give you some key content themes, and leave the rest up to you and your team.
VISUAL IDENTITY
A strong visual identity is essential for brand recognition. We can design a visually appealing brand identity that reflects your company’s personality and values, ensuring a consistent and professional image across all touchpoints. Your identity could be the first interaction someone has with your brand. Does it engage with your audience? Does it highlight your strengths? Visual identity goes way beyond a logo and a colour palette, and we have the experts on hand to bring your brand to life.
An Employee Value Proposition is a unique set of benefits that an employee receives in return for their skills, experience and commitment. It sets you apart as an employer and must be authentic and consistent. Your benefits must go beyond a competitive salary and fruit on a Friday.
WHY IS AN EVP IMPORTANT?
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