Connect With Your Audience on a Deeper Level BRANDING 101
2. Build a brand position.
A brand is the heart and soul of a company. But creating a successful brand needs more than a perfect name, an eye-catching logo, and a website. It requires a voice, a company mission, and positive values — several factors that are all interconnected. Unfortunately, many people don’t know where to start when creating a brand identity that will attract people. Here are three strategies to help you get started.
After you better understand your targeted demographic, it will give you an insight into your brand position. A brand position is a one or two-line description that will help you establish who you are and what you’re doing. Consider how your business will stand out from others and why people should use your product or service when creating this position. Once you know your position and selling points, you can begin marketing campaigns and implement your voice and brand everywhere.
1. Identify your audience.
your customers feel connected to you and more likely to use your products. Business is personal because you’re engaging with your community, so take advantage of that. With how competitive the market is today, a strong brand is crucial if you want success. Never underestimate the importance of brand building. Without the proper branding, it’s difficult to connect with your customers on an emotional level. Take some time to update your brand, and I think you’ll be happy with the deeper relationship you can build with your consumers.
Before you create your mission statement and the tone of your brand, you must define your target audience. Think about the kind of products or services you’ll be selling. Who will these items reach? Is your audience a specific niche or is it a broad spectrum? To discover and build your knowledge on the demographic you will reach, you can first look at existing customers. What do you know about them? You can also look at your competition and see who they are targeting. Can you find and fill gaps that your competitors left open?
3. Share your story.
Don’t be afraid to get personal with your audience. Sharing personal stories will help you create a relationship with your audience and make you more relatable. You can first start by sharing the “why” behind your business. All organizations have a purpose, so why not share yours? Think about why you created your company and how you can positively impact the lives of others. This will help
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