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targeting seniors, like those in the home improvement and estate planning industries
Instagram was popularized by teenagers, but now over half of its users are between the ages of 25–34. Small businesses use this outlet to share upcoming events, sales, and products because of the new business feature on the app. Relationship- building is the sole focus for companies on Instagram because you can engage with customers through stories, live videos, and interactive polls. Twitter is the best place to have personal conversations, brainstorm, and share news. Over 59% of Twitter users are between the ages of 25–49, and 56% have completed some college courses or have a degree. Some businesses use Twitter to see what others are saying about their services and resolve any issues that occur. This is a great way to build trust with your customers and ensure that they know you care about their experience with you and your company. If you want to learn more about the different demographics for each outlet, go to Blog.Hootsuite.com/Social-Media- Demographics for more in-depth analysis and statistics.
SO MANY SOCIAL MEDIA OUTLETS WHICH ONE SHOULD YOU USE?
A social media presence is essential to connecting with your company’s customers and prospects. But do you need every media platform to engage with others? Each outlet meets different needs and interests, so it’s crucial that you analyze which one will net the most engagement for your business. In fact, the demographic of your targeted audience will help you decide. Let’s look at the three main outlets customers use to discuss their needs and wants.
Facebook is primarily used for family- friendly content. Recently, there is an added focus on business ads for networking purposes, which can help you
attract more leads. The demographic on Facebook mainly focuses on individuals who are 45 years old and older. This platform is great for businesses
OUR CLIENTS SAY IT BEST "From the very beginning, I felt I was in the best hands possible. I always felt that my case was their priority, and the final outcome was more than I imagined. They are a 10 in my estimation."
-Lisette C.
"Thank you for all of your hard work and dedication involving my case. You were organized, thorough, and professional, and there for me during a difficult time in my life. I've dealt with numerous attorneys as a police officer, and you stand out as being one of the best. During my case, you were top-notch and brilliant on a level that would exceed anyone's expectations. I'm grateful to have chosen you as my attorney that led to my successful acquittal of all charges. I would highly recommend you to anyone and thank you again for fighting for me until the end."
-Derrick D.
This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.
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