Primary Logos
Secondary Logos
DeSoto_Logo_Horizontal_4c_Gradient RGB | CMYK |.AI | EPS | PNG | SVG
DeSoto_Logo_Horizontal_1c_Green RGB | CMYK | PMS |.AI | EPS | PNG | SVG
DeSoto_Logo_Horizontal_1c_white RGB | CMYK | PMS .AI | EPS | PNG | SVG
DeSoto_Logo_Horizontal_1c_Gray RGB | CMYK | PMS .AI | EPS | PNG | SVG
DeSoto_Logo_Horizontal_4c_Flat RGB | CMYK | PMS |.AI | EPS | PNG | SVG
DeSoto_Logo_Horizontal_1c_Black RGB | CMYK | PMS .AI | EPS | PNG | SVG
Secondary logos should be used when creative or color restrictions apply. With --color printing, always defer to the green logo. This ensures brand consitency. When readbility is an issue, use the white or black logos. The white logo works well on dark images and back grounds. The black logo works well on light images or back- grounds. Gray is preferred when designing or printing in grayscale.
The horizontal primary logos should be used when vertical space is tight or the creative is elongated. The primary logos may only be printed in color from the supplied files. The Gradient version is preferred. Use the Flat verstion when PMS colors are required. It should reside on a white or light color background. To ensure the logo is clear of any visual distraction including graphics and text, a minimum clear of 15% of the width of the logo. The logos should never be used smaller than a half inch in height as it will become illegible.
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