Tagline
Tagline Colors
The tagline is designed to reinforce that DeSoto has so much to offer it’s residents and visitors. The serif font mixed with the script helps add a personal touch to the message and also helps to highlight that “So” and to” are part of the city name. When designing creative, make sure the tagline is prominantly displayed close to the brand mes- sage. It should serve as a preface or a sign-off to any campaign message.
There is so much color to love when picking a tagline. Color taglines can be used to add visual interest to a layout or to categorize a specific message. Avoid using color taglines with green-only logos. Be mindful of the background color when applying color taglines — be careful that readability is not effected.
~ 14 ~
~ 15 ~
Made with FlippingBook - professional solution for displaying marketing and sales documents online