DeSoto_Brand_Book_11x8.5_R1.2

TABLE of CONTENTS

OVERVIEW .......... NO. 4 LANDSCAPE .......... NO. 5 BRAND PILLARS .......... NO. 6 BRAND POSITIONING .......... NO. 7 BRAND ASSETS .......... NO. 9 STACKED PRIMARY LOGO ........ NO.10 HORIZONTAL PRIMARY LOGO ........ NO.12 TAGLINE ........ NO. 14 LOGO + TAGLINE ........ NO. 16 DARK WING LOGOS ........ NO.18 THE MARK ICON ........ NO. 19

PRO TIPS ........ NO. 20 COLOR ........ NO. 22

TYPOGRAPHY ........ NO. 24 BRAND VOICE ........ NO. 26 SOCIAL POSTING ........ NO. 27 WAVE BORDERS ........ NO. 28 WING BORDERS ........ NO. 29 D FRAMES ........ NO. 30 PHOTOGRAPHY ........ NO.32

~ 2 ~

~ 3 ~

Made with FlippingBook - professional solution for displaying marketing and sales documents online