DeSoto Green is the primary brand color and should be used wherever possible to ensure constitency in brand appear- ance. Dark Green can be used as a solid or gradient to add depth and variety to the creative. Dark Green can be used interchangeably with DeSoto green. In 1-color executions, use DeSoto Green.
Our secondary palette consists of a Deep Red, Coral, Orange, White, Light Gray, Dark Gray and Black. Layouts will lean heavily on these colors, mixing in the secondary palette to build color schemes that are complementary and balanced.
Primary Colors
Secondary Colors
CMYK 95 0 100 0 RGB 0 174 66 HEX 00ae42 PMS 354 C (Not for gradient use)
Deep Red
Coral
Orange
CMYK 24 99 78 18 RGB 164 32 54 HEX a42036 PMS 201 C
CMYK 0 93 76 0 RGB 245 51 63 HEX f5333f PMS Red 032 C
CMYK 5 67 100 0 RGB 232 116 37 HEX e87425 PMS 152 C
DeSoto Green
CMYK 89 28 100 16 RGB 3 121 62 HEX 03793e PMS 356 C (Not for gradient use)
Gradient
Colors: DeSoto Green + Dark Green PMS colors are NOT recommended to create the gradient. Color Ratio: 70% DeSoto Green/30% Dark Green Angle: -108 Degrees Color Ratio and angle can be repositioned
White
Light Gray
Dark Gray
Black
CMYK 0 0 0 0 RGB 255 255 255 HEX FFFFFF
CMYK 0 0 0 20 RGB 209 211 212 HEX d1d3d4 PMS Cool Gray 2 C
CMYK 0 0 0 55 RGB 137 138 141 HEX 898a8d PMS Cool Gray 8 C
CMYK 0 0 0 100 RGB 0 0 0 HEX 000000
Dark Green
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