Brand Voice
Social Posting
IS
NOT
Fun and to the point: Tone should be in line with brand tone. 40 - 50 characters is an ideal length for post copy (be sure to factor hashtag and emojis into character count). Emojis for the win: Add emojis for personality. Pick 2-4 that fit the message. Be sure to tag it: Try to use the “#somuchtolove” hashtag in all social posts.
Distinguished
Cliché
The DeSoto Crawfish Festival is back & bigger than ever, with food trucks, live music, bounce houses ... oh, and Crawfish! Don’t miss out. Get your tix today. #somuchtolove 🍤🎉🎸😋
Post Copy
Welcoming
Pretentious
Show the love: Leverage pics and videos that
Transparent
Misleading
are relevant to the message. Video is preferred. Leverage brand content where available, unless you’re creating rganic content - in this case, make sure your posts align with the message and overall brand tone. Video/Image cropping vary per social platform.
Optimistic
Negative
Keep it direct: •
Link Headline Desc.
ci.desoto.tx.us/crawfishfest 2022 Crawfish Festival Get Tickets Now
Link to the correct url page Headline should immediately convey the subject of the post. Descriptor should be a call to action (Try, Get, See, etc).
•
Proud
Arrogant
•
Genuine
Phony
DeSotians have a lot of love to share with their community and the outside world. This pride and positivity should come through loud and clear in every point of communication. The brand voice guide is designed to help frame the
Social content will be a key part of creating an ongoing connection with your audience. It’s important to keep in mind how various demographics interact with different social platforms. Utilizing these platforms correctly is important to connecting with audiences in the right way. Above are some general tips on how to construct an effective post - content may vary depending on the platform.
tone of the messaging — helping to create a consitent vand authentic voice for DeSoto. NOTE: It is recommended to incorporate the hashtag “ #somuchtolove ” in all social copy.
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