Wave Border
Wing Borders
10 - 15% transparency
Should not exceed 40% of the layout.
Deep Red, Coral and Orange can be used together to create the ribbon gradients.
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The dominant part of the border should always be DeSoto Green or Desoto Green/Dark Green Gradient.
Place wings in a wave arrangement.
The Wave Borders act as containers for key elements within a layout, such as logo, tagline and body copy. These borders also bring color and movement to the creative. The border works well against images or lighter colors. The dominant part of the border should always be green with the ribbons being a gradient made from one of the three scondary colors: Deep Red, Coral and/or Orange. Be mindful of the coloring of the rest of the layout when selecting ribbon color - ensuring the colors to not clash. The border should always go on the bottom of the creative.
The Wing Borders can help to anchor a layout - adding balance and visual texture to sides and corners. They can also help frame other visual elements like logos or copy. The wings should be subtle and never the dominant part of the creative. They should be no more that 10 - 15% transparency. Only layer 3 wings at a time. Do not arrange wings randomly. Instead, try to accentuate the implied curvature of the wing shape. Only use Wing Borders on white or light backgrounds.
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