Photography
Let's Get Real
If you’re having a good time, others will want to join the party. The purpose of out photography is to highlight DeSotians living their best lives in dynamic locations and situations across the city.
Real people. Real places. Real moments. Real fun. Really.
FPO
Selecting the right photography to help convey our bran- dis the fist step in maximizing each layout and supporting the visual brand. Images should showcase the diverity and vitality of the city and should ultimately reinforce the “So muchto love” campaign platform.
• Sometimes, it may be neccesary to use stock imagery. Just keep in mind thes things when selecting stock:
• Images should be rich in color.
• Images should work well with the brand color palette it doesnt hurt to have “pops” of green withing the photography.
• Images should feel like real situations, not framed or staged.
• Dynamic angles and subject matter are encouraged. .
Link to brand photography assets
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