Brand Pillars
Brand Positioning
1 Diversity
DESOTO IS THE MOST WELCOMING AND
From the Grow DeSoto Program Incubator to being the first city in Texas to implement weekly COVID-testing, DeSoto is proud of its agility and drive to innovate.
2 Innovation
From the Grow DeSoto Program Incubator to being the first city in Texas to implement weekly COVID-testing, DeSoto is proud of its agility and drive to innovate.
INCLUSIVE CITY IN DFW
3 Ready For Business
DeSoto touts many attractive, affordable and available spaces and it proud to be “Small Business Friendly” so that your business can thrive here.
The City of DeSoto is DFW’s most welcome surprise as it has so much to offer, ranging from its rich culture, a diverse community, forward momentum and an unmatchable pride from its current residents.
4 Vitality
From football to golf to playgrounds and hiking trails, DeSoto is an active, “sports-lovers town.” It’s a community filled with loyal fans with a passion for sports, amenities to fuel that passion and awards to justify the excitement.
Our Values
5 Community
AUTHENTICITY COMMUNITY DIVERSITY FAMILY OPPORTUNITY TRUST
DeSoto is a city with a rich history and strong sense of community. “We take care of our own.” There is an untapped potential to engage and educate current residents on what City Officials and Leadership are already doing or have done in the community.
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