Westchester Oral & Maxillofacial Surgery & Implantology

2975 Westchester Avenue, Suite G02, Purchase, NY 10577

• www.oralsurgeryofwestchester.com

Why Wait for Personal Growth? THE STARTING LINE

“What are your New Year’s resolutions?”

Who among us hasn’t heard this question a dozen times in the last fewweeks? Every January, we’re told we need to find something in our lives we need to improve. But, if there is something worth improving, why haven’t we been taking steps to better ourselves before Jan. 1?

I used to make New Year’s resolutions. Like so many other people, I would make a resolution to exercise more, eat healthier, or spend more quality time with my family. However, over time, I began to shy away from using the new year as an artificial starting date for change. While I do tend to promise myself I will eat healthier after the holiday season, for the


for myself, I assess whether it’s realistic to improve that facet of my life. Then, I create a plan of action that gives me the best possible chance to get there, including a time frame for myself. This strategy is called “SMART” goalkeeping, and it has proven successful. A study conducted by Dr. Gail Matthews, psychology professor at Dominican University in California, confirmed the importance of striving for attainable goals. Her research examined the “SMART” practice of goalkeeping, in which a person identifies the Specific who, what, when, and where of their Measurable goal, ensuring the goal is Attainable and Realistic to achieve within a specific Time frame. Dr. Matthews found 76 percent of participants who practiced SMART goalkeeping achieved their goal. This was a 33 percent higher rate of achievement than participants who did not follow this method of goalkeeping. There are many avenues to personal growth, and setting realistic goals is a great way to set yourself up for success. When you have your goal, the most important thing is to act now. If you believe something is worth changing, there is no reason to wait a single day.

most part, I don’t want to wait to get started on personal growth. If you feel something in your life is in need of improvement, there’s no time like the present to take action. One of the greatest professional goals I’ve ever achieved was getting into dental school and residency. Learning my trade and using those skills to help people on a daily basis in our practice continues to give be a deep source of daily pride. However, though I have achieved this goal, it does not mark the end of my personal improvements. I believe one should always aspire to do more and better. Can we be better family members or friends? Can we better serve our community? Can we become more knowledgeable or experienced people and share that wisdom with others? When we identify something we want to change, the challenge comes lies in creating a plan to achieve that change. If I’m creating a goal


Westchester Office • 914-251-0313

Why You Need to Keep Up With Trends, Not Fads

1. Is this emerging need likely to grow and to sustain itself over time? 2. Is the emerging need based mostly on novelty? 3. Is the need based on political, economic, societal, or technological changes? 4. Will what’s happening shift behaviors or create new needs, new markets, or new customer segments? It can be really tempting to jump onboard with fads, but you don’t want to build your business on something that isn’t sustainable. Look for trends that lead to new markets and learn how you can fill those needs in the long term.

Do you remember fidget spinners? Those small, pinwheel-like toys claimed to improve focus by channeling users’ excess energy. Last summer, fidget spinners were a worldwide craze. In May of 2017, fidget spinners appeared in every single slot of Amazon’s top 20 best-seller list for toys. Then, just as quickly as they appeared, their popularity vanished. By October, an eBay listing sported 50,000 premium metal fidget spinners for a total price of $2,500. At one point, those fidget spinners would have sold for at least $15 each. Now, the eBay seller was willing to take a measly 5 cents per spinner just to get rid of them.

More often than not, companies that try to ride the success of a fad end up taking a big loss. They’re left with overstock they can’t get rid of. Trends, however, change the marketplace by shifting the way consumers buy, and over time, they can alter the products and services customers demand. In 2017, livestreaming on social media rocketed into popularity. For years, consumers have sought to participate with the brands and businesses they support. As video content gained steam, livestreaming became the ultimate way to allow genuine real-time engagement. Major brands like Disney and BuzzFeed invested a lot of time in livestreaming last year and earned billions of views within 30 days of posting new content. To tell the difference between a trend and a fad, Jeffery Phillips, senior consultant at OVO Innovation, recommends asking these four questions: During this procedure, a tiny incision is made in the gums to expose the bone and surrounding inflamed tissue. With a skilled hand, the oral surgeon removes the damaged tissue and a small part of the root tip. To prevent reinfection, a root- end filling is placed and sutures are placed on the gums. The tooth is then left to heal naturally over a few months and regain full function. Endodontic surgery can be useful to diagnose problems, particularly if a patient has chronic symptoms but no problems appear on their X-ray. In some instances, calcium deposits may have made a canal too narrow for nonsurgical equipment, and surgery is required to treat the infected root. Additionally, while a root canal can usually last a lifetime, there are rare occasions when a tooth may not heal fully or become infected. Problems can manifest Why Do I Need Endodontic Surgery?

Collecting dust in warehouses, on store shelves, and atop dollar store checkout

displays, fidget spinners are haunting reminders of the danger of trends. Whether it’s “Pokemon Go” in 2016, Pogs in 1993, or tulips in 1593, fads appear suddenly and generate a lot of consumer demand and attention, but they don’t have lasting impacts on the market as a whole.

What to Tell Your Patient About APICOECTOMY

In most cases, being able to save a damaged tooth is preferable to extraction. Root canals are regularly used to save teeth with injured pulp. However, when nonsurgical treatments are not enough, general dentists have the option to refer their patient to an oral surgeon for an apicoectomy. Being sent to a new doctor for an advanced procedure can be a stressful situation for a patient. Luckily, their dentist or can help alleviate their concerns immensely by providing them with valuable information before their consultation. Here are some common questions patients have about apicoectomy.

months or years after treatment. In these scenarios, endodontic surgery is necessary to save the tooth.

How Long Is the Recovery Time?

After surgery, there may be some discomfort and swelling as the incision heals. The oral surgeon will prescribe the appropriate pain medication, and patients are recommended to ice the area for 10–12 hours and take it easy. You should be able to return to your regular routine within a few days. Patients should expect a post-surgical check two weeks after surgery, and then again in six months for a recall examination. When general dentists, orthodontists, and oral surgeons are all able to give patients the same information, it makes the dental process infinitely easier.

What Is an Apicoectomy?

The most common endodontic surgery to save damaged teeth is an apicoectomy.



The modern office has changed. Gone are the days of musty cubicle wastelands and domineering bosses. In their stead, we have in-office mixers and peppy startup cultures. In fact, 20 percent of American companies either allow employees to bring in their pets or adopt a furry friend of their own, according to the American Pet Products Manufacturers Association. If you’re on the fence about whether to let a literal animal into your workplace, you should know the data firmly supports it. In 2012, Virginia Commonwealth University found that employees who brought their dogs to work showed reduced levels of cortisol, a hormone commonly associated with heightened stress levels. The Centers for Disease Control has also released several studies that show the connections between pet contact, lowered cholesterol and blood pressure, and heightened happiness — all of which would benefit no place more than the office. When a disgruntled client goes off on your star employee, there are few better cures than the attention of a friendly dog or cat. Not only that, but pets can serve as conversation starters. They even

foster trust between teams, as reported in a 2010 study from Central Michigan University. A common gripe among managers is that, though regular breaks have been empirically proven to increase worker productivity and health, too many employees simply skip them to keep working. Allowing office dogs gives your worn-out employees a valid excuse to take a quick walk. If the increased happiness of your team still isn’t enough to convince you, you might want to consider your customers. A potential client or customer’s interest is piqued when they see a dog ambling around your office. It’s just one more way you can connect with them, and the presence of an animal lends your company a relaxed and personable atmosphere. Pets in the office might seem a little millennial, but even a cursory glance at the research reveals it’s worth mulling over. Although, you might want to stick to dogs and cats — we’re not sure an office snake would be received quite as well.

Why Dogs and Cats May Be Good for Business

Should You Get an Office Pet?


Pistachio Goji Berry GRANOLA

INGREDIENTS Want to spruce up your morning yogurt? Top it with this tasty granola. Even better, swap out the dairy for coconut yogurt and enjoy your vegan breakfast. DIRECTIONS

1 cup rolled oats

1. Heat a large skillet over low heat. Add oats in a thin layer and toast for 1–2 minutes. Add coconut oil and salt, then stir. Continue toasting for 5–7 minutes, stirring occasionally. 2. Add maple syrup 1 tablespoon at a time; stir to coat. 3. Once oats are toasted, add pistachios, coconut flakes, and cinnamon. Cook slowly until pistachios and coconut flakes are toasted but not burned, for about 5 minutes. 4. Remove from pan and stir in goji berries. 5. Let cool and enjoy as a snack or on top of your yogurt!

1/2 teaspoon salt

1 tablespoon coconut oil

3 tablespoons maple syrup

1/3 cup pistachios, chopped

1/4 cup coconut flakes

1 teaspoon cinnamon

1/3 cup goji berries


Westchester Office • 914-251-0313

2975 Westchester Avenue Suite G02 Purchase, NY 10577


914-251-0313 www.oralsurgeryofwestchester.com

INSIDE This Issue

PG 1

Are New Year’s Resolutions Worth the Effort?

PG 2

Will Fads Lead You to Ruin? When a Root Canal Isn’t Enough

PG 3

The Boons of a Pet-Friendly Workplace

Start the Day Right With This Granola

PG 4

Helping People Isn’t Just for Nonprofits

Sharen Murnaghan’s LinkedIn page features the line, “Always be helping.” When you look at Hubspot’s “About Us” page, you’ll notice their vision is to build a company where business is “empathetic, human, and personable.” Do these philosophies sound like they’re in alignment? She and Hubspot both believe that helping others is essential to business success, so it should come as no surprise that Murnaghan is Hubspot’s No. 1 salesperson. When two MIT graduates, Dharmesh Shah and Brian Halligan, realized that customers weren’t responding to tried-and-true marketing tactics — and that Shah’s unassuming blog was driving way more web traffic than sites with huge marketing budgets — they created Hubspot, a marketing and sales software company. Most companies were forgetting about the human element of sales. Instead of helping people, these businesses treated customers like numbers, all in the pursuit of their bottom line. So, Shah and Halligan started a company that would do the opposite. They decided to help other businesses forge human relationships with their customers and create an “inbound world.” Before joining their company, Murnaghan had a successful sales career in the publishing world, but she was ready for something new. She had an impressive amount of sales experience but almost no knowledge of digital marketing, an industry she knewwas clearly on the rise. The Secret Behind Hubspot’s No. 1 Salesperson

So, “armed with nothing but a desire to learn and a willingness to work hard,” she enrolled in a digital marketing course, got a certification, and eventually found her way to Hubspot. She started in an entry-level sales position, and, after putting in 12-hour days and many more hours on continued education, she became their No. 1 salesperson. She’s held the spot ever since. But what got her there? She found success by using the same philosophy that Hubspot was built on. “People don’t want to be interrupted by marketers or harassed by salespeople,” Shah and Halligan say of their empathetic approach. “They want to be helped.” Murnaghan’s interactions with customers hinged on her desire to help others, and she was determined to carry out that mission. Once, she connected a client’s daughter with friends in Canada after learning the girl was starting university there. What lessons can we glean from Murnaghan’s and Hubspot’s success? Perhaps it’s this: Don’t forget about the simple act of helping people. Make this a priority above selling a good or service. As you shape and define your company’s values, hire people who exemplify them. Like Murnaghan, if they live your values, they’ll wow your clients, help grow your brand, and bring you both to the top.



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