SO MANY SOCIAL MEDIA OUTLETS Which One Should You Use?
A social media presence is essential to connecting with your company’s customers and prospects. But do you need every media platform to engage with others? Each outlet meets different needs and interests, so it’s crucial that you analyze which one will net the most engagement for your business. In fact, the demographic of your targeted audience will help you decide. Let’s look at the three main outlets customers use to discuss their needs and wants. Facebook is primarily used for family-friendly content. Recently, there is an added focus on business ads for networking purposes, which can help you attract more leads. The demographic on Facebook mainly focuses on individuals who are 45 years old and older. This platform is great for businesses targeting seniors, like those in the home improvement and estate planning industries Instagram was popularized by teenagers, but now over half of its users are between the ages of 25–34. Small businesses use this outlet to share upcoming events, sales, and products because of the new business feature on the app. Relationship-building is the sole focus for companies on Instagram because you can engage with customers through stories, live videos, and interactive polls.
In 1904, the men’s Olympic marathon was a truly bizarre spectacle. On that sweltering summer day in St. Louis, MO, only 14 of the 32 competitors crossed the finish line — and the winner received the slowest Olympic marathon time since 1896. So what on Earth happened? Well, it was 104 degrees F and 90% humidity, the 24.85-mile course included seven hills, and there were only two water stations! Fred Lorz crossed the finish line three hours and 13 minutes after the race began. The crowd cheered … until he confessed he had accepted a ride from a car along the way. IT’S UNBELIEVABLY TRUE! The Craziest Olympic Marathon of 1904 Twitter is the best place to have personal conversations, brainstorm, and share news. Over 59% of Twitter users are between the ages of 25–49, and 56% have completed some college courses or have a degree. Some businesses use Twitter to see what others are saying about their services and resolve any issues that occur. This is a great way to build trust with your customers and ensure that they know you care about their experience with you and your company. If you want to learn more about the different demographics for each outlet, go to Blog.Hootsuite.com/social-media- demographics for more in-depth analysis and statistics.
Rise25 Podcast Spotlight
"Reclaim Your Career" Jess Galica Featuring: Real women talking about achieving executive careers, balancing motherhood, and fighting for equity at work
"The Coping Podcast" Dr. Leigh Weisz Featuring: Leading experts on topics like raising healthy children, parenting, and more "The Lazy CEO Podcast" Sharon McGuire, Laura Bruck, and Jim Schleckser Featuring: Inspiring CEOs across a range of industries "Brand Alchemist Podcast" Taja Dockendorf Featuring: Top brand owners who are forging a path forward and making magic along the way
"Advisor Today" Suzanne Carawan and Chris Gandy Featuring: Financial
advisors and their thoughts on work, life, and giving to local communities Accidental Marketers Podcast" Josh Elkin and Ben Yost Featuring: The best and brightest in the B2B tech and SaaS world
Thomas Hicks, the true winner, was 7 miles behind Lorz. He powered through thanks to a secret energy booster mix — a concoction containing strychnine (rat poison), brandy, and egg whites. He was hallucinating by the finish line.
Looking back, it’s amazing everyone made it through alive!
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