2 017 PROOF OF ENTRY IN THE QUEEN’S AWARD MAGAZINE We have produced the following editorial to the best of our understanding of your require- ments, and using the text & materials you have kindly supplied to us. Would you please care
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Company Description in the ‘List of Winners’ preceeding the section, for checking: iCandy World Ltd Providing a range of luxury nursery products, crafted and engineered in-house by their team of pioneering British designers.
iCandy World Ltd
ICANDY WORLD were delighted to have been given a Queen’s Award for Enterprise in International trade in the year The Queen celebrated her 90th birthday. Established in 1933, iCandy has evolved into one of the leading luxury nursery brands, and has become known for their exceptional British craftsmanship. The Queen’s Award helps underline iCandy’s status as a leading producer of British goods both at home and abroad. In fact, over the last twelve months, an iCandy product has been sold every 12 seconds. Since 1933, iCandy’s precision manufacturing journey has led them to craft the de nitive luxury pushchair, creating the world’s rst single to double travel system with a single footprint. iCandy’s team of British designers work tirelessly to create products which exude style, but not at the expense of functionality. iCandy is now a fourth-generation family business that has taken an everyday product, the pushchair, and through innovation and brand development, created a high-end, luxury fashion product. While all manufacturing is now overseas, all intellectual property of the design is retained in the UK, together with all engineering and direction. Overall growth has increased UK job numbers from 36 to 64 to date with a further 25 iCandy jobs in the Far East. The business is built on a three-fold strategy of creating unique and world leading products, generating desire and building a distribution network that re ects the luxury premium nature of the product. The proactive export strategy is bolstered with frequent visits to all 33 active international markets and many of the 882 locations where iCandy products are featured worldwide.
To be deemed worthy of recommendation for a Queen’s Award by the Prime Minister, and then graciously approved by Her Majesty the Queen is a great honour for a proud British company. The Queen’s Award helps cement iCandy’s status as a leading British brand both at home and around the world. “This is the achievement of our quite extraordinary team at iCandy, both here in the UK and within our iCandy China operation,” says iCandy Joint CEO Bradley Appel. “Since our establishment in London 83 years ago we have employed thousands of sta . Today some of our current iCandy team have been with us as long as almost 40 years and a few have only started with us just this year. “They are all individually the most talented and dedicated team who are all truly industry experts and leaders in their various roles. My brother Warren and I could not be more proud of everything they achieve and know that
Above: The iCandy team at their Bedfordshire HQ. Right: Joint CEOs Bradley and Warren Appel.
iCandy: world leading and unique products
without them it would not have been possible to achieve over 30 patents worldwide and eight design registrations to date that truly separate iCandy from the rest of the eld. We are immensely proud that iCandy’s creation of the world’s rst single-footprint double pushchair took Britain by storm and that our British design and innovation has been recognised in the 33 countries that iCandy is currently sold – through almost 900 stockists to date. We are con dent that the endorsement of the Queen’s Award can only assist iCandy’s commitment and will give our worldwide customers even more con dence in building long-term relationships based on trust and respect.” ICANDY WORLD LTD Montgomeryway, Biggleswade, Bedfordshire SG18 8UB Tel: +44 (0)1767 604400 • www.icandyworld.com n iCandyWorld Z @iCandyWorld F icandy-world z iCandyWorld_1
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