PROOF OF ENTRY IN THE QUEEN’S AWARD MAGAZINE We have produced the following editorial to the best of our understanding of your require- ments, and using the text & materials you have kindly supplied to us. Would you please care
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Company Description in the ‘List of Winners’ preceeding the section, for checking: APS Group International marketing services business providing integrated communications and customer experience programmes to global brands
INTERNATIONAL TRADE
The project has been delivered to over 3,000 stores in 21 di erent countries.
From providing multi-lingual customer service teams to producing installation guides in multiple languages, APS Group managed every detail of Ford’s global showroom upgrade.
APS Group
Established in 1961, APS Group is an international marketing services business providing integrated communications and customer experience programmes to local and global brands. With seven international o ces operating across 64 countries worldwide, APS serves some of the world’s biggest brands in automotive, retail, nancial services, charity, public sector, healthcare, hospitality and leisure. APS has been exporting for decades, yet its commitment to international expansion has seen the business double in size over the last ve years alone, achieving a 105% increase in turnover in the last three years. This ambition for growth has resulted in expansion into new and existingmarkets tomeet demand, including North America, Benelux, the Nordics, and France. As well as exploring opportunities in new territories, APS has diversi ed and broadened its service lines to deliver end-to-endmarketing and communications solutions for global clients such as Philips, A.S Watson Group, adidas and Ford. International success: delivering a showroom upgrade programme for Ford The automotive customer journey has undergone considerable change in recent years and the showroomnow has to o er a more consumer-
friendly and immersive experience. Ford realised it needed to adapt and set out a new showroom environment, yet this was no easy task. With thousands of di erent dealerships across Europe, many of Ford’s showrooms di ered in terms of o ering and services as well as look and feel. Ford tasked APS Group with delivering a premium showroomupgrade programme across its European dealerships; providingmulti-lingual customer support, managing communications, manufacturing, procurement, logistics handling and implementation for materials, such as free-standing walls and in- dealership furniture. Ford needed a partner who understood the complexity, scale and geographical reach of the project and who could deliver a complete end-to- end solution across a vast retail estate. Working with Ford’s design agency, APS Group created four interactive ‘zones’ consistent in each showroom that set out to guide the customer through the decision-making process as simply and e ciently as possible. Withmultiple large sites across a range of geographical locations, communication was key in ensuring that implementation ran smoothly. To meet the needs of Ford’s global communications strategy, APS paid close attention to the cultural and marketing di erences across various markets, as well as the physical requirements of each location.
The company has expanded into new and existing markets to meet demand, including North America, Benelux, the Nordics, and France.
Fromproviding dedicatedmulti-lingual customer service teams, to producing installation guides in multiple languages, APS Groupmanaged every possible detail. The project has been delivered to over 3,000 stores in 21 di erent countries. “It’s a tremendous honour to have won a Queen’s Award for Enterprise,’’ saidmanaging director Nick Snelson. ‘‘Our ‘make more possible’ strapline is intrinsic to everything we do for our clients and winning this award is testament to this ethos. I’m immensely proud of this achievement and would like to thank the fantastic teams we have in place all over the world, as well as the continued support of our customers and supply partners.’’ APS GROUP APS Group, ChethamHouse, BirdHall Lane, Cheadle Heath, Cheshire SK3 0ZP • Tel: +44 (0)161 4954500 hello@theapsgroup.com • www.theapsgroup.com @aps_group APS Group APSGroup1 @aps.group 3 APSGroup
Queen’s Awards Magazine 2017
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