Grassroots Advocacy Tool Kit - Courtesy of BMS

• Create an eye catching cover • Pre-stamp the postcard • Develop a postcard slogan related to your cause • Leave an area for personalization by your advocates • Make sure your advocates include their name and mailing address • Set a deadline for when advocates should mail their cards to their elected officials SOCIAL MEDIA Outside of the other forms of communication mentioned above, the rise of social media has changed the way we communicate with each other, the way we learn about events and the way we live our daily lives. You can share pictures and videos the minute you take them and you can make your opinion known within the instant that you form one. Given the popular rise of this communication channel, social media is just another way you can stay connected to your elected officials. Many elected officials utilize social media to keep a finger on the pulse of what is happening in their districts and states. You can utilize social media to ensure your virtual voice is heard. There are many tips on page 37 for staying connected through social media platforms like Facebook, Twitter, YouTube, Instagram, and Pinterest. Social media does not replace the other channels of communication such as in-person meetings, mailings, and emails. Discover how to use each platform effectively and start communicating!


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