Grassroots Advocacy Tool Kit - Courtesy of BMS


Advocacy takes work, and the more advocates you have, the more engaging that work becomes. Keep your messages simple, and they will in turn be simple to share. One of the most important things to remember is with advocacy comes change, and change takes time. Identify your ambassadors and learn from them by asking them these five questions: 1) What made them interested in your organization? 2) At what point did they make the decision to want to make a difference for others? 3) Why do they think getting others involved is important? 4) Why do they believe in your mission? 5) What do they think is the best way to both obtain and engage other advocates?

Knowing the answers to these questions will help you to identify other advocates. As the number of your advocates increases, so will the number of people you reach. Bottom line: Believe in your mission, get others to believe in and articulate your mission and change will happen.


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