CHNWNC Strategic Plan

Communications & Advocacy

CHNWNC will increase the visibility and awareness of our member organizations and promote policy that advances our mission.

Strategy 1: We will promote the value, scope, and impact health center services have on improving the health and well-being of those in western North Carolina.

2022 2023 2024 BY WHEN? B=Begin C=Complete

ACTION STEPS

MEASURES / INDICATORS

RESPONSIBILITY

Brand and branding guidelines are approved by CHNWNC board.

1a Develop recognizeable brand.

Project Director

B

C

1b Create a team/committee that is responsible for coordinating the communications and advocacy planning and activities of CHNWNC.

Communications/advocacy team with diverse membership is created.

Project Director

BC

1c Utilize website and social media to communicate the important work of CHNWNC.

Website is created and social media presence is created.

Project Director

BB

MEASURES / INDICATORS Strategy 2: We will serve as a powerful voice and advocate for historically marginalized communities , and promote public policy and programs that contribute to improved health in the region. BY WHEN? B=Begin C=Complete RESPONSIBILITY 2022 2023 2024 ACTION STEPS

2a The communications/advocacy team will assess and propose legislative and regulatory priority agenda to CHNWNC at least annually.

Project Director & Communications Committee

Legislative agenda is approved annually by CHNWNC.

B

2b The communications/advocacy team will create a plan/calendar for engagement with appropriate elected officials, government agency representatives, etc.

Key metrics are developed regarding outreach nd advocacy efforts (ex. # of meetings)

Project Director & Communications Committee

B

C - Annually

2c The communications/advocacy team will provide CHNWNC with monthly updates on legislation that will have an impact of CHNWNC and its members.

Project Director & Communications Committee

Updates are provided to CHNWNC monthly.

B

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