PEST Analysis
In a PEST analysis, we brainstormed the “big picture” characteristics of the network’s external environment. From this, we drew conclusions about the significant forces of change operating within it. This exercise provided the Strategic Planning Team with a context for more detailed planning. Similar to a SWOT, the PEST Analysis allowed us to look at the “big picture” factors that might influence our strategic decisions. Below are the Political, Economic, Socio-cultural, and Technology issues that were identified by the Strategic Planning Team as having an impact on the Community Health Network of Western North Carolina.
Political
• Local elections • Medicaid expansion • Anti Public Service Sentiment
• Federal Support Health Centers • Good Faith Effort • 340b drug program
Economic
• Cost of living • Unemployment/ workforce • Inflation • Competition salaries • Shallow pool candidates
Analysis PEST
Socio-Cultural
• Increasing homelessness • Decreasing transportation • Divided collective conscience • Increasing BH needs
• Aging populations • Rural communities • Increasing Latinx
Technology • Electronic Health
• Broadband access • Cyber security
Records/differen t data gathering
• Patient satisfaction • Paperless systems
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