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THE LEGAL NAVIGATOR OCTOBER 2018
FROM THE DESK OF
Mike Bryan
What’s scarier than being at a Halloween party without a good costume? Being at a Halloween party without anything interesting to add, of course! Avoid this nightmare scenario by learning the fascinating history behind everyone’s favorite Halloween traditions. Where did all these bats come from? Halloween decorations tend to rely on scary or supernatural themes. Cobwebs, skeletons, and ghosts crowd the scene, but there are usually a few bats in there as well. Compared to jangling skeletons, these little mammals aren’t that scary. While bats do risk carrying rabies, for the most part, bats are more likely to help people by eating mosquitoes than harm anyone. So why are they part of our creepy Halloween decor? Bats were associated with Halloween long before the first trick-or-treaters. When celebrating the ancient festival Samhain — a precursor to Halloween — the Celts lit huge bonfires. These fires attracted insects, which in turn attracted bats looking for a midnight snack. Bats came to be linked to Samhain and that tradition was carried into modern Halloween. What’s up with bobbing for apples? Giving out apples instead of candy is a surefire way to get your house egged by angry trick- or-treaters. On a night that’s all about candy and sweets, how did we come to play a game involving fruit? Surprisingly, the old game of bobbing for apples has roots in some more romantic traditions. Bobbing for apples was part fortune-telling game and part courting ritual in 18th-century England. A young woman would write the name of her suitor on an apple and put it in a basin of water. If she could grab the apple in one bite, it meant that she and her suitor were apples bats & chicken feed Secret Origins of Halloween Traditions
This month, I would like to introduce you to a very important member of my family — our dog, Molly! We adopted her from a shelter in Lancaster, Ohio. When she was about 1 year old (before we had her), she was hit by a car on I-71 in Columbus. She had to go through surgery, therapies, and time to heal. My wife and I had the pleasure of meeting the veterinarian who was housing Molly for some time as well. We knew as soon as we met Molly that she was going to be a perfect fit for our family — including my step- daughters, who are now ages 12 and 14. Molly is not a very active dog and enjoys napping more than any dog I have ever seen. But she is very happy and fun-loving. The picture you see above is her really enjoying a pontoon boat ride in Buckeye Lake, Ohio.
Have a great rest of the month and see you next time!
-Mike Bryan
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destined for true love. Two tries meant their love would fade with time. And three or more bites was a sign that the relationship was doomed. Another version of the game was more of a competition. The first person to bite into an apple would be the first to get married. It wasn’t unlike catching the bride’s bouquet at a wedding. Why do we care about candy corn? Some people adore this sweet mellowcreme treat, while others insist the divisive candy is little more than colored wax. Whatever camp you find yourself in, you may be interested to know that candy corn was not originally created for Halloween. Developed by George Renninger of the Wunderlee Candy Company in Philadelphia, these little tricolored candies were introduced to the world as “chicken feed” in the 1880s. This candy was meant to appeal to America’s
rural communities. Though not initially linked to fall, chicken feed candy was difficult to make and therefore only available between March and November. The scarcity added to its early popularity. In the 1900s, candy makers had to turn down orders because demand was so high! candy after WorldWar II. In 1951, Goelitz Confectionery Company — today known as the Jelly Belly Candy Company — had 12 factories making candy corn across the country! Since then, candy corn has made its way into trick-or-treat bags every Halloween. Who saved trick-or-treating? While trick-or-treating has its roots in ancient traditions that involve scaring away ghosts and praying for lost souls, modern trick-or- treating owes its existence to a more familiar source. After being brought to the United States by Irish immigrants in the early 20th Chicken feed would eventually become candy corn and be cast as the ultimate Halloween
century, trick-or-treating quickly became a favorite Halloween activity. However, when sugar was rationed during WorldWar II, trick- or-treating started to die out. You can thank Charles Schulz andWalt Disney for keeping the tradition alive. In 1951, Schulz created a series of Halloween- themed comic strips featuring the Peanuts gang dressed as ghosts and trick-or-treating. The following year, Disney produced an animated short featuring Donald Duck and his nephews, Huey, Dewey, and Louie, engaged in Halloween hijinks. Both the Peanuts strips and the Donald Duck shorts were incredibly popular, and these Halloween specials showed kids across the country the fun of trick-or-treating. When you think about it, Halloween is a pretty weird holiday. But isn’t the weirdness part of the fun?
Stay weird, and have a happy Halloween!
Physical Therapy May Be the Solution You’ve Been Looking For
Options Beyond Pain Medication
If you go to your doctor with pain, chances are they’ll prescribe you pain medication. While pain medication can help in certain situations, such as acute pain, cancer treatment, and end-of-life care, in others, it’s not always the only solution. Relying too heavily on medication for chronic pain can lead to bigger problems. To manage long-lasting pain, the Centers for Disease Control and Prevention, or CDC, highly recommends seeing a physical therapist. The Benefits of Physical Therapy When you suffer from chronic pain and take pain medications to cope, you’re not solving the problem. The pills only mask the pain, but the issue remains. A physical therapist works to resolve the problems causing the pain and manage pain by strengthening the affected part of the body. Instead of relying on prescription drugs, a physical therapist helps relieve pain through education, hands-on care, and movement. Myths About Physical Therapy You may have heard that physical therapy is painful or that a center will only accept someone who has been injured, but that’s not true. Physical
therapy works with a patient’s range of motion and limitations to heal and restore their body’s proper function. The PT’s goal is to relieve your pain, not create it. Patients include older people experiencing age-related wear and tear, athletes, and individuals hurt in accidents. Physical therapists specialize in restoring mobility and relieving pain as well as detecting and diagnosing problems before they become worse. When to Talk to a Physical Therapist Pain that lasts less than 90 days is considered acute; anything over that is chronic. When a condition becomes chronic, it’s recommended that you speak to a physical therapist about the pain you’re experiencing instead of continuing pain medication. The CDC guidelines note that non-opioid therapies are “preferred” for chronic pain and state, “Clinicians should consider opioid therapy only if expected benefits for both pain and function are anticipated to outweigh risks to the patient.”
Suffering from pain doesn’t have to be part of your life, and there are other solutions than relying on medication.
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Marketing Horror Stories A Lesson in What Not to Do
• Back when“Oprah”was the biggest show on television, KFC ran an ad offering a free two-piece chickenmeal with two sides and a biscuit for anyone who went to their website and downloaded a coupon. Over 10.5 million coupons were downloaded, and KFC had to give away $42 million in free food. • In the 1990s, Hoover Company in the United Kingdomoffered two round-trip plane tickets with the purchase of a vacuum. Unfortunately, even in the‘90s, most vacuums were still cheaper than plane tickets, and Hoover lost 50 million pounds in what remains the biggest promotional disaster ever. Cartoon Network Causes a Bomb Scare Guerrilla marketing can create valuable word of mouth— think about the success of the movie“IT”last year. The marketing for
Every marketing professional wants their campaign to be memorable. They want consumers to take notice—or take the bait —andmake their company a big profit. But sometimes, things don’t go exactly as planned. The campaigns below certainly won the attention of consumers, but in each case, what started out as a marketing dreamquickly turned into a nightmare. Fiat’s Direct Mail Disaster In 1992, women across Spain received anonymous letters inviting them to go on a“little adventure.”The letters stated,“We met again on the street yesterday, and I noticed how you glanced interestedly inmy direction.” Fearing a stalker, many women locked themselves in their homes. A few days later, another letter arrived, revealing the identity of the“secret admirer”as the new Fiat Cinquecento. Yes, the creepy letters were part of a marketing campaign by the Italian car company. Fiat
apologized and ended the campaign after criticism from consumer protection groups, Social Minister Cristina Alberdi, and the 50,000 women who received the letters. KFC and Hoover Can’t Do Math A shocking number of companies hold giveaway promotions without calculating exactly howmuch they will cost. Here are a few examples.
the film included simple red balloons tied to stormdrains. But Cartoon Network didn’t have quite the same luck in 2007 when they tried to promote their show“Aqua Teen Hunger Force.”When the network put electronic devices featuring a character from the show all over Boston, city residents thought the strange contraptions looked like bombs and called the police. This triggered a terrorist scare that ultimately cost the general manager of Cartoon Network his job.
Take a Break!
Spiced
PUMPKIN SEED CRUNCH
Ingredients
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1 large egg white
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1/4 cup shelled sunflower seeds
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1 teaspoon light agave syrup
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1/4 cup raw cashews, coarsely chopped 1/8 teaspoon cayenne pepper
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1/2 teaspoon garam masala or curry powder
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1/2 teaspoon kosher salt
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Nonstick vegetable oil spray
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1/4 cup shelled pumpkin seeds
Directions
1. Heat oven to 300 F. 2. Coat a baking sheet with cooking spray. 3. In a mixing bowl, whisk
4. Using a slotted spoon, strain spoonfuls of mixture over bowl and transfer to baking sheet. Discard excess egg white mixture. 5. Bake 20–25 minutes, tossing once. 6. Let cool and serve.
together egg white, agave, salt, and spices. Add nuts and seeds and toss until evenly coated.
Inspired by Bon Appétit Magazine
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INSIDE THIS ISSUE From the Desk of Mike PAGE 1 Secret Origins of Halloween Traditions PAGE 1 Physical Therapy vs. Pain Medication PAGE 2 Would You SurviveThese Marketing Nightmares? PAGE 3 Take a Break PAGE 3 Spiced Pumpkin Seed Crunch PAGE 3 Are You Getting Enough Protein? Probably! PAGE 4
PROTE I N PANDEMON I UM Should You Worry About This Nutrition Craze?
In the age of ketogenic and paleo diets, protein is king. Moms pack baggies of mixed nuts for their kids’ soccer practices, high-protein variants of foods line the shelves of the supermarket, and nearly every household with a regular gym-goer has a tub of whey protein hidden away somewhere. Protein is essential to every single living cell in your body. But are we going overboard in our protein obsession? Short answer? Probably. Though marketers would have you believe otherwise, it’s actually pretty easy for the average person to get all the protein they need from regular meals. The recommended daily allowance (RDA) of protein — the minimum you should be getting each day — is only 0.36 grams per pound of body weight. If you’re an average American woman weighing 168.5 pounds, that means you should take in roughly 60.66 grams of
protein per day. For reference, a serving of chicken breast about the size of your palm will contain about 35 grams. Even if you’re vegetarian or vegan (and tired of being asked how you get your protein), it’s relatively easy to meet the recommended daily minimum. It’s worth noting, though, that these recommendations are minimums — they’re for sedentary folks, not for elite athletes or those engaging in regular exercise. For people who are training nearly every day, the recommendations range from 0.55–0.91 grams per pound of body weight a day, depending on activity level. One 2017 summary of recent research suggests that the sweet spot for highly active athletes hovers around 0.72 grams per pound of body weight. So, for that same 168.5-pound woman, the RDA skyrockets to a total of 121.32 grams of protein.
Of course, these are rough estimates. It’s impossible to pinpoint a one-size-fits-all approach that will work for you. But if you’re an ordinary person going to work, heading home, and maybe walking the dog every now and then, you probably don’t need to worry. If you were an elite athlete pushing your body to the limit every day, then protein intake would definitely be something to keep your eye on. Most dietitians recommend paying more attention to protein quality than quantity. That means consuming more fish,
beans, nuts, chicken, and eggs instead of beef or processed
meats. So, whenever you can, put away the powder and focus on eating high-quality foods instead.
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