MARKETING Marketing Fund
Recreation Marketing
02 06 00
2025 Budget vs Projection
2025-2024 Budget Variance
Dept
Final 2022
Final 2023
Budget
Projections
Budget
Sub-Dept
NA
2024
2024
2025
Variance
%
%
Sales
2402 Brochure Advertising
56,965
47,835
50,000
25,495
35,000
9,505
37.3% -15,000
-30.0%
Total Sales
$56,965
$47,835
$50,000
$25,495
$35,000
$9,505
37.3% ($15,000)
-30.0%
Miscellaneous
2700 Ins Contribution - Employee 2703 WDSRA Reimbursement 2704 Reimbursement Income 2708 Forever Green Tree
15,350
16,488 1,500
17,208 1,500
17,208 1,500
14,532 1,500
-2,676
-15.6% -2,676
-15.6%
0
0 0
0.0% 0.0%
0 0
0.0% 0.0%
442
0
0
0
0
24,419
32,021
28,260
35,000
16,000
-19,000
-54.3% -12,260
-43.4%
Total Miscellaneous Revenue
$40,211
$50,009
$46,968
$53,708
$32,032
($21,676)
-40.4% ($14,936)
-31.8%
Total Revenue
$97,176
$97,844
$96,968
$79,203
$67,032
($12,171)
-15.4% ($29,936)
-30.9%
Wages & Benefits
3100 Wages - Regular 3104 Employee Insurance 3112 Employee Certifications 3113 Training & Conferences 3114 Mileage Reimbursement 3117 Awards & Recognition 3120 Staff shirts/Uniforms
397,641 102,824
436,407 101,716
512,791 117,549
509,376 107,879
527,699 102,876
18,323 -5,003
3.6% 14,908 -4.6% -14,673
2.9%
-12.5% -100.0% 50.6% 233.3% 100.0% 366.7%
130
0
65
70
0
-70
-100.0% 88.1% 66.7% 100.0%
-65 948 350 100
2,635
3,223
1,874
1,500
2,822
1,322
57 20
0
150 100 750
300 100 750
500 200
200 100
35
2,172
1,176
3,500
2,750
366.7% 2,750
Total Wages & Benefits
$505,479
$542,557
$633,279
$619,975
$637,597
$17,622
2.8% $4,318
0.7%
Supplies
3200 Office Supplies 3207 Books & Publications 3208 Meeting Supplies
10,265
5,697
8,400
8,400
9,150 1,170
750 470 150
8.9% 67.1% 150.0%
750 240
8.9% 25.8% 25.0% 0.0%
342
407 295
930 200
700 100
0
250
50
3210 Staff Supplies
126
18
0
0
0 0
0
0.0%
0
3299 Miscellaneous Supplies
0
0
200
200
-200
-100.0%
-200
-100.0%
Total Supplies
$10,733
$6,417
$9,730
$9,400
$10,570
$1,170
12.4% $840
8.6%
Contractual Services
3300 Mobile Communication 3301 Dues & Memberships
1,239
619 264 712
1,440 1,012 2,820 47,950 25,700 8,550
1,440 1,012 2,820 38,000 19,000 2,500
1,536 1,060 16,910 50,450 26,300 14,925
96 48
6.7% 4.7%
96 48
6.7% 4.7%
264 584
3303 Postage 3318 Advertising 3321 Promotion 3322 Printing
14,090 12,450 7,300 12,425
499.6% 14,090 32.8% 2,500
499.6% 5.2% 2.3% 74.6% 0.0% -100.0% -16.7%
54,189 17,008 5,767 15,600 44,821 491
29,461 14,351
38.4%
600
83
497.0% 6,375
3323 Community/Public Relations 3336 Consulting Services (Other)
352
400
250
400
150
60.0%
0
15,600 1,045
1,500 8,210
0
0
0
0.0% -1,500 173.6% -1,370
3353 Media Services
2,500
6,840
4,340
Total Contractual Services
$139,963
$62,487
$97,582
$67,522
$118,421
$50,899
75.4% $20,839
21.4%
2025 BUDGET 134
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