The Marketing Department prides itself on continuous improvement, and now that the department is fully staffed, we look forward to continuing to work with our internal customers to support their needs in addition to further refining our externally focused initiatives to creatively promote and expertly message the vast recreation opportunities the Naperville Park District provides. MARKETING & COMMUNICATIONS FINAL 2022 FINAL 2023 BUDGET 2024 PROJECTIONS 2024 BUDGET 2025 2025 VS. 2024 PROJ % 2025 VS. 2024 BUDGET % REVENUE Sales $56,965 $47,835 $50,000 $25,495 $35,000 $9,505 37% ($15,000) -30% Miscellaneous 40,211 50,009 46,968 53,708 32,032 (21,676) -40% (14,936) -32% Total Revenue 97,176 97,844 96,968 79,203 67,032 (12,171) -15% (29,936) -31% EXPENSES Wages & Benefits 505,479 542,557 633,279 619,975 637,597 17,622 3% 4,318 1% Supplies 10,733 6,417 9,730 9,400 10,570 1,170 12% 840 9% Contractual Services 139,963 62,487 97,582 67,522 118,421 50,899 75% 20,839 21% Capital Projects 29,952 41,097 37,031 47,575 36,905 (10,670) -22% (126) 0% Total Expenditures 686,127 652,558 777,622 744,472 803,493 59,021 8% 25,871 3% Surplus/(Deficit) ($588,951) ($554,714) ($680,654) ($665,269) ($736,461) ($71,192) 11% ($55,807) 8%
2025 BUDGET 51
napervilleparks.org
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