SPONSORSHIPS Profile
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sorship dollars
The sponsorship budget represents the revenues and expenses associated with securing and maintaining corporate sponsorships and advertising through the quarterly Program Guide, athletic partnerships and programs, general advertising, and facility and event sponsors. The impacts of budget-relieving, in-kind partnerships such as donations and food trade that assist other department budgets are included in monthly revenue totals when presented to board and staff throughout the year. Revenue in the 2025 sponsorship budget primarily reflects dollars directly associated with the sponsorship program; this revenue includes: banner sales, Program Guide and general advertising including digital, facility sponsorships and event advertising. Sponsorship dollars that impact specific programs and events are reflected in those respective budgets. Sponsorship revenue has increased annually from 2013-2024, with the exception of a dip in 2020 due to unforeseen circumstances related to the pandemic. In 2024, the sponsorship program enjoyed yet another incredibly successful year, surpassing our 2024 goal of $330,000 by Q3. All additional revenue generated through the selling of sponsorships and advertising – approximately $339,275 through September 30th – is directly reflected in the individual program budgets within the Recreation Department and as advertising revenue in the Marketing Department budget.
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
2024 as of Sept. 30
The sponsorship program is currently up 11.6% compared to 2023. Sponsorships for events including Children’s Lunch Hour Entertainment, Concerts in your Park, Kite Fly, and Halloween Happening all sold out. Additionally, sponsor revenue continued to increase based on the addition of other revenue-generating opportunities that were introduced over the past few years. These included an increase in park banner sales at the synthetic turf field at Knoch Park, branded hopscotch courts (8 sold), golf range targets (all sold), feather banners at Centennial Beach, Naperbrook Golf Course and Springbrook Golf Course, pickleball and tennis court decals, and recently added paddleboat decals. These very visible additions were well received by sponsors and the community. In 2024 we also welcomed back the Naperville Community Fireworks Show for its 2nd year and sold the Grand Finale Title Sponsor.
Continued successful management of the sponsorship/advertising program will focus on two primary goals: (1) renewing current sponsors with an added focus of encouraging them to increase their participation and contribution levels and (2) continuing to grow sponsorship inventory and identify new potential partners. New and still-growing opportunities for outdoor advertising and the facility-based digital advertising across the District provide the opportunity to expand existing partnerships Districtwide. In 2025, we will be adding additional sponsorship opportunities including one specific to the Mudrat swim team, onsite opportunities targeting young golfers at Golfapalooza, as well as opportunities to target patrons involved in our Neuroflex program.
2025 BUDGET 69
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