LEVEL UP YOUR SOCIAL MEDIA GAME!
Know Your Audience
The first step to improving your social media presence is to get to know your target audience. Do your homework and take time to step into your patient’s shoes. Here are some key things to keep in mind:
• How old is your audience? • What are their likes, hobbies, and interests? • Where do they spend their time online?
Once you have a good picture of who your patients are and what they’re drawn to, you can start planning how to present your practice to them.
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