OPERATIONS: BUILDING YOUR NETWORK
media. Connecting further in this way will be important when you get to step 7 and want to share industry-specific content with them, including your own. It allows you to follow and interact with their content as well, continuing the relationship while adding value. STEP 4: SHARE NETWORKING OPPORTUNITIES Someone you met at a networking event probably would like to attend other networking events to grow their sphere of influence. One way to add value is to share other networking and event opportunities. Consider creating a local newsletter containing all the networking and nonprofit events in the area. Send it out each week to the people in your database. You may be surprised that once your contacts start receiving the newsletter, some of them will start sending you their events to promote. You may also find that your newsletter expands your influence to people you have not even met because your recipients find value in the content and forward it to others they think will also appreciate it. You may even find that some of your recipients ask about sponsoring your newsletter to get their message in front of your recipients. This marketing opportunity adds additional value to sponsors and helps pay for the time it takes you to create the newsletter each week. STEP 5: MEET ONE-ON-ONE Meeting one-on-one with people in your network deepens your relationship with them. Can you meet with everyone within your sphere of influence in person? No.
Can you be strategic and think about who you might have a one-on-one meeting with? Yes.
50 | think realty magazine :: july - august 2024
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